SWOT
Strength: food choice service can optionally choose meals who passenger would like which are the new and unique selling point for the Air New Zealand. Food choice service provides more different kinds of buffet to satisfy different nationality passengers. It is different with traditional food service serving on the flying. As we know lots of airline meals just one or two different lunch or dinner provided to passenger. So, Air New Zealand do utmost build new food service competes with other airline company.
Weakness: there also have some weaknesses about the food choice service which are increase cost, waste human resource, and waste time with verbose process system. Because of some of food buffet need much more suppliers with smoothly …show more content…
Airpoints Dollar has the same value with money, which has formal standard of the Airpoints collection. Every $50=1 Airpoints Dollar. If customer buy $2000 ticket, you can get 40 Airpoints Dollar. It can used in the next time when you purchase ticket. Actually, Earning Airpoints Dollar is a kind of formal membership system, every customer can free apply for air account using in collect Airpoints Dollar. So, that means consumes can enjoy 2% off price for every time and any consumer. Compare with other airline company’s price, it reduces a little bit more price with same ticket which this is a kind of unique price strategy for ticketing …show more content…
Membership system-take part in Air NZ membership system which can get more special price and quickly brought the ticket during in busy time. Earning Airpoints Dollard- “In the air, you can earn Airpoints Dollars and Status Points on Air New Zealand* and many Star Alliance flights. Some flights with our other airline partners also earn Airpoints Dollars. On the ground, you can earn Airpoints Dollars with our hotel, rental car and finance card partners”. (Earning Airpoints Dollars, 2010). Generally, the more you pay for your flight, the more Airpoints Dollars and Status Points you 'll
Strength: food choice service can optionally choose meals who passenger would like which are the new and unique selling point for the Air New Zealand. Food choice service provides more different kinds of buffet to satisfy different nationality passengers. It is different with traditional food service serving on the flying. As we know lots of airline meals just one or two different lunch or dinner provided to passenger. So, Air New Zealand do utmost build new food service competes with other airline company.
Weakness: there also have some weaknesses about the food choice service which are increase cost, waste human resource, and waste time with verbose process system. Because of some of food buffet need much more suppliers with smoothly …show more content…
Airpoints Dollar has the same value with money, which has formal standard of the Airpoints collection. Every $50=1 Airpoints Dollar. If customer buy $2000 ticket, you can get 40 Airpoints Dollar. It can used in the next time when you purchase ticket. Actually, Earning Airpoints Dollar is a kind of formal membership system, every customer can free apply for air account using in collect Airpoints Dollar. So, that means consumes can enjoy 2% off price for every time and any consumer. Compare with other airline company’s price, it reduces a little bit more price with same ticket which this is a kind of unique price strategy for ticketing …show more content…
Membership system-take part in Air NZ membership system which can get more special price and quickly brought the ticket during in busy time. Earning Airpoints Dollard- “In the air, you can earn Airpoints Dollars and Status Points on Air New Zealand* and many Star Alliance flights. Some flights with our other airline partners also earn Airpoints Dollars. On the ground, you can earn Airpoints Dollars with our hotel, rental car and finance card partners”. (Earning Airpoints Dollars, 2010). Generally, the more you pay for your flight, the more Airpoints Dollars and Status Points you 'll