1. To travel on a low budget
2. To meet different people
3. To be free, independent and open-minded
4. To organise one’s journey individually and independently
5. To travel as long as possible
2.1.2 Backpacker profile
Furthermore, this group characteristic is overlapping with other segments and should not be considered as a homogenous group due to different demographics (Hecht & Martin, 2006). As such the youth backpacker (15 -25 years of age) considers this type of travel as more a social and cultural experience than the transition backpacker (26-29 years of age) or contemporary backpacker (30 years