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14 Cards in this Set
- Front
- Back
Unity |
the way in which the different elements of a composition interact with one another
works as a whole
planned |
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gestalt |
closure proximity similarity / repetition continuity |
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closure |
when an object is incomplete we still see complete figures reacts to patterns that are familiar based on survival instinct |
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proximity |
putting elements close together simplest |
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similarity |
repeat similar design elements to create harmony
repeat: color, shape, texture, direction, angles, etc |
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similarity |
can be emphasized if it is dissimilar to the others, this is an anomaly |
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continuation |
design carries the eye through and around the image
use a line an edge or a direction to carry the viewers eye
can be subtle or deliberate |
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serial design |
multiple units in a whole, design must seem like part of a series |
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grid |
can vary the size color or hue and its still unified |
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repetition |
variety adds interests (related variations) |
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How to Add Variety (5) |
curves position columns size shapes |
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unity through repetition (2) |
rigid unity Graceful unity |
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Rigid unity |
each element exactly the same |
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Graceful unity |
each element essentially the same, the individual elements have slight variations |