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38 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Business Model Canvas |
was generally used by startup companies or organization that serve as a guiding tool to think of a better solution on how to generate new innovating ideas and apply strategies in marketing the products or services |
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Customer Segments |
Who are the customers? what do they think? see? feel? do? |
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Segment Dimensions |
single or multi sided market |
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Segment Composition |
Visualize the individual individual customer types as personas as far for an instance what kind of foods that most buyers want? what kind of gadgets are they interested with? |
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Problems, Needs, Habits, and Current Alternatives |
What job are you doing for the customer? What need are you fulfilling? Make sure that what the customers really want and need at the same time, identify the alternatives that your customer uses today |
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Value Propositions |
Refers to the value a company promises to deliver to customers. It is also a declaration of intent or statement that introduces the company's brand to consumers by telling them what the company stands for how it operates and why it deserves their business |
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1. Newness 2. High performance 3. Ability to customize 4. Design 5. Brand/Status 6. Price 7. Cost reduction 8. Risk reduction 9. Convenience |
Some of the most common value propositions |
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Channels |
How are these propositions promoted, sold, and delivered? Why? Why is it working? The Channel Building Block. This describes how a company communicates and reaches its customer segments to deliver its value proposition. |
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Awareness |
think of ideas on how to reach out your customers to introduce the company's products and services |
Five types of Channel Phases |
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Evaluation |
Before the process of manufacturing and finalizing concepts that you can offer, it's important to conduct this so that the company will be able to assess their organizations value proposition |
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Purchase |
Self checkouts and payment options in online shopping |
5 types of Channel Phases |
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Delivery |
One value proposition to customers is the convenience and faster way to get products |
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After-sales |
How will the company provide post-purchase customer support? This is where customers warranty in buying the products or using the services happens. it's where they can be assistant such as call center, return policy, and customer assistance |
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Customer relationships |
How do you interact with the customers through their journey? |
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Customer retention customer loyalty customer satisfaction |
What are the three benefits of customer relationship |
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Revenue streams |
The building block presenting the cash accompany generates from each customer segment How does the business earn revenue from the value propositions? |
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Sale of Physical Product |
The customer pays in cash for the product and the customer is then free to do whatever he wants with it |
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Usage Fee |
The customer pays a user fee for a particular service, the amount paid depending on the usage |
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Subscription Fee |
The customer pays such as once in a month, annually, quarterly, for a particular products and services |
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Lending/renting/leasing |
Grants someone the right to use a particular product for a fixed period of time in return for a fee |
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Brokerage Fee |
Your company gets its revenue from an intermediate service |
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Advertising |
Newspapers, media industry, website advertising, flyers |
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Volume and Unit Selling |
Your company charges a fixed price for a product. It varies on the rules of the company as well |
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Key activities |
It is the most important task a company must carry out in order to fulfill its business purpose. |
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Research and Development |
Required to liaise in all ultra functions of the company whether it can be production, marketing or sales. |
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• new product research • new product development • existing product updates • quality checks • innovation |
Functions of research development |
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Selection of product and design Selection of production process Selecting right production capacity Product planning Quantity and cost control Inventory Control Maintenance and replacement of machine |
Production Management consists of |
Production of R&D |
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Marketing department |
Responsible for the growth of the company by getting word of the company's existence and the value it provides to its consumers |
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Strategy market research product development communications sales support events |
Functions of marketing department |
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Sales and Customer Service |
plays an important role in the purchase and post purchase behavior and experience of your customers |
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Handling problems assisting sales clerical task |
Functions of sales and customer services |
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Key Resources |
The main inputs that you're a company uses to create its value proposition, service its customer segment and deliver the product to the customer |
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Physical intellectual human financial |
The types of key sources |
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Key Partnerships |
The relationships that you have with other business, governmental or non-consumer entities that help your business model works |
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Strategic alliances between non-competitors Coopetition Join ventures to develop new business Buyer supplier relationships |
Four types of partnership |
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Cost Structure |
This step helps your team without whether to pivot or proceed. |
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Value-driven |
It is part of the cost structure where it focuses in creating more value in the product itself, not necessarily producing the product at the lowest possible cost |
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Cost-driven |
Disgust structure focus on minimizing the cost of the product or service as much as possible |
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