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6 Cards in this Set
- Front
- Back
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Basic Questions
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1. Who are my consumers?
2. Where do my consumers reside/work/travel 3. When/Where/How do I expose the product? 4. Product Involvement (How/Why) 5. If there is commitment, why? |
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Consumer Studies
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1. How do we report sport consumer studies?
2. How do we group consumer studies? 3. What do you we look at? (demographics, consumption, attitude, economic impact) |
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Types of Consumer Studies
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-irregular, limited studies (narrow, specific, one-time)
-irregular, broad studies (national, one-time) -regular, limited (continuous, narrow) -regular, broad (continuous, national -indexes ( |
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Reading Consumer Studies
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-definitions (ex. involvement, commitment, participation can be read differently)
-multiple measures (playing vs watching vs listening vs reading) -methods -sampling (errors) |
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General Resources
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-marketing news
-business week -advertising age |
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Sport Resources
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-team marketing report
-sport marketing quarterly -SBJ -SBD |
