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26 Cards in this Set
- Front
- Back
buying of goods or services by mail delivery. |
MAIL ORDER |
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form of direct marketing. It focuses 1 product and outbound calls. |
TELEMARKETING |
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Real operation theatre in telemarketing. It functions both inbound and outbound calls. Offers different products and services. |
THE CALL CENTER |
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A vending machine is a machine that dispenses product when a customer deposits a sufficient amount of money into a money slot |
AUTOMATED VENDING |
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It refers to internet or online marketing. |
WORLD WIDE WEB |
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Refers to products or services that are purchased with the intention of using or consuming them at a later date, rather than immediately. |
DELAYED CONSUMPTION |
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refers to products or services that are typically consumed shortly after purchase, often within a short time frame. |
IMMEDIATE CONSUMPTION |
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Refers to the act of customers using or utilizing the products or services they have purchased from a retailer. |
CONSUMPTION |
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Refers to the process of bringing people together on a common platform and make them work as a single unit to achieve goals and objectives of an organization. |
MANAGEMENT |
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includes all activities involved in selling goods or services to the final consumers for personal, non-business use. |
RETAILING |
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means the end objective of the retailer is to sell the goods to consumers. |
SELLING |
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means a retailer has to bear different type of risks in relation goods. |
RISK BEARING |
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Refers to the retailer grades the goods which are left ungraded by the manufacturers and the wholesalers. |
GRADING AND PACKING |
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Refers to the retailer displays the products in show windows in order to attract the customers. |
WINDOW DISPLAY AND ADVERTISING |
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a retailer deals in different variety of goods which he purchases from different wholesalers for selling to the consumers. |
BUYING AND ASSEMBLING |
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This type of behavior is encountered when consumers are buying an expensive and focuses investment. |
COMPLEX BUYING BEHAVIOR |
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his type of behavior can occur when the consumer worries that they will regret their choice. |
DISSONANCE-REDUCING BUYING BEHAVIOR |
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Habitual purchases are characterized by the consumer having very little involvement in the product or brand category. |
HABITUAL BUYING BEHAVIOR |
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In this situation, a consumer purchases a different product not because they weren’t satisfied with the previous one, but because they seek variety. |
VARIETY SEEKING BEHAVIOR |
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It influences purchasing decisions a lot. If done right and regularly, with the right marketing message, they can even persuade consumers to change brands or opt for more expensive alternatives. |
MARKETING CAMPAIGNS |
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A positive economic environment is known to make consumers more confident and willing to indulge in purchases irrespective of their financial liabilities. |
ECONOMIC CONDITIONS |
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Consumer behavior can also be influenced by personal factors: likes, dislikes, priorities, morals, and values. |
PERSONAL PREFERENCES |
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Peer pressure also influences consumer behavior. What our family members, classmates, immediate relatives, neighbors, and acquaintances think or do can play a significant role in our decisions. |
GROUP INFLUENCE |
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It plays a significant role in influencing our behavior. It refers to your budget before making a purchase decision. |
PURCHASING POWER |
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behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. |
CONSUMER BUYING BEHAVIOR |
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marketing & selling of products directly to consumers away from a fixed retail location. |
DIRECT SELLING |