Product Marketing 101

Front 1

Surround Yourself with Smart People

Back 1

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Front 2

Focus on Relationships

Back 2

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Front 3

Build Trust

Back 3

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Front 4

Know Your Customers Inside Out

Back 4

Sales, field, end customer

Front 5

Know Your Market

Back 5

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Front 6

Build Credibility

Back 6

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Front 7

Fight with the Field

Back 7

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Front 8

Listen

Back 8

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Front 9

Don't Forget About Training and Support

Back 9

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Front 10

Be an Evangelist

Back 10

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Front 11

Test Your Assumptions Continuously and Adjust Accordingly

Back 11

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Front 12

Use Good Judgement

Back 12

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Front 13

Learn to Let Go

Back 13

Allow others to handle the details

Front 14

Four P's of Marketing

Back 14

Product, Price, Placement, Promotion

Front 15

Four C's of Marketing

Back 15

Customer Value, Cost to the Customer, Convenience, Communication

Front 16

Don't Confuse Product, Brand and Customer Management

Back 16

Product, Brand, Customer

Front 17

It's all About Positioning and Targeting

Back 17

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Front 18

What's Positioning?

Back 18

Involves differentiation, value proposition. Answers "What do you do? What do you offer?"

Front 19

What's Targeting

Back 19

Who are you positioning for?

Front 20

Expand Your Reach

Back 20

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Front 21

Gain Market Share

Back 21

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Front 22

Gain Mind Share

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Front 23

Gain Heart Share

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Front 24

Gain Spirit Share

Back 24

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Front 25

Know your audience, target, people

Back 25

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