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MKT 100 Week 4 Assignment 1 Marketing Plan 1
Use the Internet or the Strayer Library to familiarize yourself with an industry and then create a fictional start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious company may export an existing good or service to a foreign business market (e.g., developing Websites for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company. |
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Write a five to six (5-6) page paper in which you:
1- Describe your company and its product in terms of its marketability.
2- Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry. |
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3- Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.
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