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67 Cards in this Set
- Front
- Back
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Key components of the marketing concept |
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Production orienatation |
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Marketing orientation |
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Effectiveness and efficiency |
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Creating customer value |
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Creating customer sarisfaction |
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Hallmarks of effective marketing mix |
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Matching marketing mix to customer needs |
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The relationship between market orientation and profitability |
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Key planning questions and stages in marketing planning process |
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The marketing planning process |
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SWOT analysis and strategy development |
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Strategic thrust alternitives |
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Core strategy |
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The marketing environment |
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Management styles in EU |
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Strategic marketing fit |
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Responses to environmental change |
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Understanding consumers: the key questions |
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The buying centre (customers) |
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The customer decision-making process and level of purchase involvement |
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The consumer decision-making process |
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Influence on customer purchasing behavior |
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Choice criteria when evaluating alternitives |
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Influences on customer purchasing behavior |
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Determinants of the extent of problem-solvning |
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Maslow's hierarchy of needs |
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Life-cycle stages |
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Types of organizational markets |
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The buying centre (business) |
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Buy phases: the organizational decision-making process |
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Influences on organizational purchasing behavior |
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Reverse marketing |
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Characteristics of organizational buying |
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The development of buyer-seller relationship in industrial markets |
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Nätverksmodellen |
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Ethical issues in marketing |
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Responses to ethical issues in marketing |
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Typical key stakeholders for a company |
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The pyramid of social responisbility |
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Dimensions of corporate responsiblitiy |
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The stages in the move towards excellence in environmental performance |
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A marketing information system |
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The marketing research process |
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Forms of exploratory research |
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The main data-collection stage |
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The sampling process |
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Stages in development of a questionnaire |
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The advantages of market segmentation |
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The process of market segmentation and target marketing |
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The process of market segmentation and target marketing |
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Macrosegmentation and microsegmentation of organizational markets |
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Segmenting organizational markets |
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Factors used to assess market attractiveness |
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Factors used to assess the company's capability to complete |
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Target market stategies |
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Key tasks in positioning |
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Keys to successful positioning: the 4-Cs framework |
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Perceptual mapping |
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Reposition strategies |
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The Porter model of competitive industry structure |
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Competitor analysis |
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Company capability profile |
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Competitor indentification |
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Competitive strategy options |
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The value chain |
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Cost drivers |
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