Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
What is Marketing Mix?
|
The four P's of Marketing. Price, Product, Place, Promotion.
|
|
What is the Price?
|
Some examples are; skimming, suggested retail price, bundling, seasonal pricing
|
|
What is the Product?
|
Refers to tangible, physical prodcuts as well as services. Examples; Brand name, styling, quality, warranty
|
|
What is Place?
|
Distribution. Getting the product to the customer.
|
|
What is Promotion?
|
The various aspects of marketing communicaiton. Promotion strategy, advertising, sales promotions.
|