Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
17 Cards in this Set
- Front
- Back
- 3rd side (hint)
|
Marketing Research |
A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas |
|
|
|
Syndicated Data |
Data available for a fee from commercial research forms |
|
|
|
Scanner Data |
A type of quantities research that uses data obtained from scanner readings of UPC codes at checkout counters |
Scanner readings |
|
|
Data Warehouse |
Pieces of individual data stored in large computer networks |
|
|
|
Data Mining |
A variety of statistical analysis tools to uncover previously unknown patterns in the data or relationships among variables |
|
|
|
Qualitative Research |
Observation Social Media In depth interview Focus Group |
|
|
|
Observation |
Examining purchase behaviors through personal or video camera scrutiny |
|
|
|
Social Media |
A booming source of data for marketing Research endeavors |
|
|
|
In-depth interview |
Trained researchers ask questions, listen to and record answers |
|
|
|
Focus Group |
Small group of persons for an intensive discussion about a particular topic |
|
|
|
Quantitative Research |
Survey Panel Scanner Based Experimental |
|
|
|
Survey |
A systematic means of collecting information from people that generally uses a questionnaire |
|
|
|
Panel |
Collecting information from a group of consumers over time |
|
|
|
Scanner Based |
Uses data obtained from scanner readings of IOC codes at check out counters |
|
|
|
Experimental |
Systematically manipulated one or more variables to determine which variables have a causes effect on another variable |
|
|
|
Secondary Research |
Census Data, Sales invoices, internet information, syndicated data Adv: saves times in collections data and free or inexpensive (except syndicated data) Dis:May not be precisely relevant to information needs and information may not be timely |
|
|
|
Primary Research |
Observed behavior, focus Group interviews, surveys, experiments Adv: Specific to the immediate date needs and offers behavioral insights generally not available from secondary research Dis: costly and time consuming |
|
