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15 Cards in this Set
- Front
- Back
Whirlpool combines metal, rubber, and other componets in the production of appliances. In doing so the company creates ______ Utility
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Form
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Fame-us is a talent hunt agency focusing on the youth looking ti enter Hollywood. As part of their marketing strategy, Same-us would generate tim and place utility by:
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Launching roadshoes across cities and conduct talent hunts at campuses during Thanksgiving.
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The organizational function and set of processes that creates, communicates, and delivers value to customers and manages customer relationships in ways that benefit the organization and its stakeholder is called
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Marketing
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If a company such as JB Trucking wanted to avoid marking myopia, it should define its business as:
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a provider of transportation solutions
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Melissa is a campaigning for Janet, her friends, who is contesting for the presidency of the student council at Riverdale Junior College. Melissa's effort is an example of ____ Marketing
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Person
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State Bureaus of touism and conventions typically engage is _______________ Marketing
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Place
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A music star promotes her converts, but also uses her concerts to promote a charitable cause. This is an example of a combination of _,_, & _ makreting respectively
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Person, event, cause
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Which of the folling is a combination of person, cause, and orgacization marketing?
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Angelina Jolie's role as UN goodwill ambassador for refugees
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When did relationship marketing emerge?
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1990s, with the evolution of the traditional marketing concept
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Many hotel chains offer free stays and other perks to repeat customers. This in an example of:
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Relationship Marketing
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An example of interactive marketing would be
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Buyer-seller communication through the internet and virtual reality kiosks
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A biotechnology company and a university medical school work to develop a new drug to treat arthristis. This in an example of
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A strategic alliance
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buying and selling are:
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The two exchange functions of marketing
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The facilitating functions of marketing include
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securing marketing information and financing
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Marketers are responsible for 8 universal marketing functions, which fall into 3 categories. Which of the following is not one fo rthe categories of marketing functions?
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Servicing
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