Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
7 Cards in this Set
- Front
- Back
Marketing Environment
|
the actors and forces outside marketing that affect marketing management's ability to build and maintain relationships with target customers
|
|
Microenvironment
|
the actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing intermediareies, customer markets, competitors, and publics
|
|
Macroenvironment
|
larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural
|
|
Marketing Intermediaries
|
firms that help the company promote, sell and distribute its goods to final buyers, they include resellers, physical distribution firms, marketing service agencies and financial intermediaries
|
|
Public
|
any group that has an actual or potential interest or impact on the organization's ability to achieve its objectives
|
|
demography
|
study of human populations in terms of size, denstity, location, age, gender, race, occupation and other statistics
|
|
engel's laws
|
differences noted by Ernst Engel in how people shift their spending across food, housing, health care, etc. as family income rises
|