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5 Cards in this Set
- Front
- Back
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Ethnocentric Orientation |
When a company believes that the marketing practices followed in the home country will work on other countries |
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Polycentric Marketing |
The company believes that each country is different in terms of socio cultural, political, and legal systems. |
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Explain Robert D. Buzzell thoughts on multinational marketing |
Adaptation is needed to obtain the market of different countries. Customer value creation is also essential to overcome domestic competitors. |
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Explain Theodor Levitt thoughts on global marketing |
Economy of scale is essential to compete with domestic competitors. Also believes that culture can be super ceded by market programming. |
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Tariff |
are the taxes that a country imposes on the imports of commodity into a country or region. |
