International Marketing Chapter 9 Quiz

Front 1

In the case of indirect exporting, ____.

Back 1

Exporting through an intermediary located in the exporter's home country

Front 2

Which is an advantage of utilizing an export agent?

Back 2

Manufacturer doesn’t need to have an export manager to handle all the documentation and shipping tasks

Front 3

Marketing subsidiaries are preferred over independent distributors because ___.

Back 3

Exporters can keep the margin previously paid to the distributor

Front 4

LeBlanc Enterprises produces high-end purses and scarves for women. It is currently exporting to Brazil through several Brazilian distributors. The company now wants to take greater control over the marketing of its products in Brazil. LeBlanc Enterprises should ___.

Back 4

Marketing subsidiaries

Front 5

Western Electronics has decided to open a marketing subsidiary to sell cash registers in a small Central American country. Now the company will have to ___.

Back 5

Implement the full strategy for the marketing mix,such as setting prices, developing advertising programs and choosing media

Front 6

Licensing agreements can involve:

Back 6

Copyrights, patents, and trademarks

Front 7

A licensing agreement typically ___.

Back 7

Makes all the necessary capital investments (machinery, inventory, etc.) and markets the products in assigned sales territories

Front 8

A disadvantage of a licensing agreement is ___.

Back 8

Uncertainty of product quality as well as the company's substantial dependence on the local licensee to produce revenues and royalties. Also requires certain commitment of management time and resources. The possibility of nurturing a potential competitor.

Front 9

Most U.S. fast-food chains expand nationally and internationally through ___.

Back 9

Franchising

Front 10

Master franchisees have traditionally been ___.

Back 10

Sophisticated partners of established multinational franchise chains

Front 11

Contract manufacturing is preferred in countries with/where ___.

Back 11

A low-volume market potential combined with high tariff protection, smaller countries of Central America, Africa, and Asia

Front 12

Overseas assembly has been common in which industry?

Back 12

Motor vehicle manufacturers

Front 13

Which involves the greatest level of manufacturing commitment by a multinational firm to a market?

Back 13

Full-scale integrated program

Front 14

Which product is too costly to transport long distances and is therefore a poor choice for export?

Back 14

Fresh orange juice

Front 15

Tom Miller is deciding which mode of entry to propose to a European car manufacturer thinking of entering the relatively small East African market of Kenya. Which of the following would be the least appropriate for such a market?

Back 15

The least appropriate would be full-scale integrated production

Front 16

Samer Ali owns a carpet manufacturing company in Egypt. He is deciding which mode of entry to use for entering the relatively small market of Chile. Which of the following would be the least appropriate for such a market?

Back 16

The least appropriate would be franchising

Front 17

Tanner Tractors is considering utilizing either a licensee or a contract manufacturer for its tractors in a small West African country. Which of the following would indicate that a contract manufacturer would be the better option?

Back 17

Low-volume market potential combined with high tariff protection

Front 18

Ballentine Gourmet Breads wants to enter the Argentine bread market, but does not want to become involved itself in producing bread in Argentina. However, Ballentine does want to keep control over the marketing of its bread in Argentina. Ballentine should ___.

Back 18

Licensing with someone