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63 Cards in this Set

  • Front
  • Back

Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called

univariate techniques

Statistical techniques can be broadly classified as ________ or ________.

univariate; multivariate

If there are too few respondents in the lowest income category, this category may be combined or merged with the next lowest category. This is known as ________.

Recoding

Coding ________ questions is relatively simple since the response options are predetermined.

structured

Discarding unsatisfactory responses from collected data may have merit in all of the following situations EXCEPT:

when the unsatisfactory respondents differ from satisfactory respondents in obvious ways.

The thorough and extensive check for consistency and treatment of missing responses is called ________.

data cleaning

Assigning missing values to unsatisfactory responses may be desirable in all of the following situations EXCEPT:

All of the mentioned situations (A, B and C) qualify for the assignment of missing values when unsatisfactory responses are discovered on a questionnaire.

In coding an unstructured questions, categories are ________ if every response fits into one of the assigned category codes.

collectively exhaustive

In coding a unstructured questions, category codes should be ________ and ________.

collectively exhaustive; mutually exclusive

________ involves the transformation of data to create new variables or modify existing ones.

Variable respecification

Treatment of missing responses poses problems, particularly if the proportion of missing responses is ________.

more than 10 percent

A part of the data cleaning process that identifies data that are out of range or logically inconsistent, or that have extreme values, is called ________.

consistency checks

Which of the following is NOT an option available for the treatment of missing responses?

modify the questionnaire

________ consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

Editing

_______ is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

Pairwise deletion

According to the text, the data preparation process begins with ________.

checking the questionnaires for completeness

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT:

the sample size is small.

The assignment of a symbol to represent a specific response to a specific question, along with the data record and column position that symbol will occupy, is called ________.

coding

The test of the null hypothesis is a ________ test if the alternative hypothesis is expressed directionally.

one-tailed

If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale

mode, median, mean

The mean squared deviation of all the values from the mean is called the ________.

variance

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

mean

The spread, the difference between the smallest and largest values of a distribution, is called the ________.

range

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

Type I error

Chi-square analysis should NOT be conducted when the expected or theoretical frequency in any of the cells is less than ________.

5

he probability of making a type I error is called the ________.

level of significance

A univariate hypothesis test using the standard normal distribution is called the ________.

z-test

The most common measures of variability are the ________ and ________.

range; variance

Accepting the ________ will lead to changes in opinions or actions.

alternative hypothesis

According to the text, which of the following represents the highest peak of the distribution?

mode

A measure of how close the sample has come to the null hypothesis is called the ________.

test statistic

The value of the test statistic that divides the rejection and nonrejection regions is called the ________.

critical value

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test.

null hypothesis

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

cross-tabulation

A statement that some difference or effect is expected is called a(n) ________.

alternative hypothesis

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

power of a test

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called ________.

frequency distribution

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

maxima

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

median

The t statistic is calculated by assuming that all of the following exists EXCEPT:

the sample size is large

The null hypothesis of equal means for more than two samples is tested by a(n) ________, which is the ratio of the mean square related to the independent variable to the mean square related to error.

f statistic

The critical values for a two-tailed z-test, given a significance level of 0.05, would be ________.

-1.96 and 1.96

Which would be the appropriate way to test differences in proportions for more than two samples?

cross-tabulation procedure to conduct a chi-square test

In one-way ANOVA, separation of the variation observed in the dependent variable into the variation due to the independent variables plus the variation due to error is called ________.

decomposition of the total variation

A frequency distribution that depends on two sets of degrees of freedom is called a(n) ________.

F distribution

________ in ANOVA indicates that some differences exist between some of the treatment groups.

Significance of the overall effect

Procedures for examining differences between more than two means are called ________.

analysis of variance

A ________ is a univariate hypothesis test using the standard normal distribution.

z-test

________ tests provide inferences for making statements about the means of parent populations.

Parametric

________ are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

Parametric tests

A univariate hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the ________.

t-test

The categorical independent variables used in an analysis of variance are called ________.

factors

In the case of conducting the t-test on the means of two samples of observations, the samples can be ________ or ________.

independent; paired

An ANOVA technique in which there is only one factor is called ________.

one-way analysis of variance

If the probability of F is greater than the significance level α, ________ and ________ should be used.

H0 is not rejected; t based on "equal variances assumed"

Independent variables must be all ________ to use an ANOVA.

nonmetric

In its simplest form, ANOVA must have a(n) ________ that is metric.

dependent variable

A(n) ________ of sample variance may be performed if it is not known whether the two populations have equal variance.

F-test

Examples of hypotheses related to paired samples include all of the following EXCEPT:

The new service plan will be preferred by at least 70 percent of the customers.

In many marketing research applications, the observations for two groups are not selected from independent samples. Rather, the observations relate to ________ in that the two sets of observations relate to the same respondents.

paired samples

Which statement is not true concerning the t distribution?

The t distributions are skewed to the left.

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

The proportion of households with an Internet connection in the United States exceeds the proportion of those in Germany.

The critical value for a one-tailed z-test, given a significance level of 0.05, would be ________.

either -1.645 or 1.645