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43 Cards in this Set
- Front
- Back
Graphic Design
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A form of communication that conveys a specific message to specific audiences through the means of words and type, images and other graphic elements and layout.
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Visitor
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Everyone who happens upon your site
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User
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Intentional visitors who are looking for something specific
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Audience
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Visitors you are trying to reach, to whom you are trying to deliver your message, and with whom you are trying to establish an ongoing relationship
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Target Audience
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You many have a single target audience or multiple target audiences - primary and secondary.
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Audience
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Made up of groups of individuals with certain characteristics, needs, and desires in common
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Graphic Design
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A mixture of art and business
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Graphic Design
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Taking an artistic vision and applying it practically within a world of planning, client needs, budgets, and materials
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Static Storyboard
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No action elements. Used for graphic design such as logos and page banners
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Animatic Storyboard
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Indicating action, movement, camera angles, or the passage of time. Typically used in making movies
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Main Purpose of Graphic Design
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To be useful and functional to the target audience and client
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Storyboard
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Tell a visual story with enough detail for developers to know what to build
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Ingredients of Graphic Design Storyboards
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Scale, Colors, Audience, Purpose, Explanation or description of design
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Graphic Design Elements
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Building blocks of graphics
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Graphic Design "Elements"
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Line, color, shape, texture
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Hue
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Another word for color
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Chroma
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The intensity or purity of color
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Tint
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Color mixed with white
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Tone
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Color mixed with gray
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Shade
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Color mixed with black
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Color
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Can enhance or detract from a composition
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Color Wheels
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Help determine which colors are in greatest contrast
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Analogous Colors
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Adjacent to (next to) eachother on the color wheel
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Complementary Colors
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Opposite eachother on the color wheel
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Color can be used to
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Label items and show heirarchy
Represent or imitate reality Unify, separate, or emphasize Decorate |
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Color
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Should be used consistently
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Shapes
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Enclosed objects that can be created by line or color and value changes that define their edges
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Texture
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The surface look of an object created by varying dark and light areas.
Roughness, Smoothness, Depth |
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Graphic Design "Principles"
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Ways in which elements are used together
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Graphic Design "Principles"
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Movement, Balance, Emphasis, Unity
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Movement
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The use of lines, color, and repetition to create the illusion of motion
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Balance
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The act of comparing or estimating two things, one against the other, and the contrast between:
- Empty space (white space) and filled space; - Text and images - Colors and no colors and different colors - Textures against flat colors |
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Lines
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Can indicate motion or direction
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Three different types of balance when using color, shape, and position
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1. Symmentry
2. Asymmetry 3. Radial Symmetry |
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Lines of symmentry
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Horizontal, vertical, diagonal
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Unity
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The correct balance of composition or color that producces a harmonious effect
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Emphasis
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To express with particular stress or force
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Rule of Thirds
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The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.
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Symmetrical Balance
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Example of symmetrical balance
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Asymmetrical Balance
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Radial Balance
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Rule of Thirds
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