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15 Cards in this Set
- Front
- Back
PEST |
Political Economic Social Technology |
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Company Perspective |
Ethnocentric Geocentric Polycentric |
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3 ways of International Expansion |
Export, FDI (foreign direct investment), licensing |
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FDI foreign direct investment methods |
Acquisition (buy existing), Greenfield |
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How we measure economies |
Unemployment, inflation/deflation, GDP/GNI, consumer price index, stock market, supply/demand |
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Types of economies |
Liberal market, social market, planned, mixed economy |
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Liberal market |
Capitalism |
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Social market |
Socialism |
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Planned economy |
Communism |
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Porters 5 forces |
Industry competition, suppliers, substitute products, buyers, potential entrants |
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GASAO |
Goal, analysis, strategy, actions, outcome |
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Resource based theory |
(Is internal) Human, physical, organizational |
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Hofsted cultural dimensions |
Individual/Collectivist, Masculine/Feminine, uncertainty/avoidance, Power Distance |
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SRC |
Self reference criteria |
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Commodities in global production |
Raw goods |