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7 Cards in this Set
- Front
- Back
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Seedbed Era (1900-1916)
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Organizational Attitudes: Public be informed. Muckraking, social reform, unions.
PR Trend: Defensive publicity. Journalists hired as “interpreters” to get the news out. Key PR figures: o Ivy Lee, Jr.—Full disclosure and tell the truth o President Theodore Roosevelt—bully pulpit |
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World War I Period (1917 to 1918)
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Organizational Attitudes: Public be informed. The war to end all wars.
PR Trend: Organized promotion. Promote patriotism. Use interest groups. Key PR figure: o George Creel—The Four Minutemen |
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Booming Twenties Era (1919 to 1929)
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Organizational Attitudes: Mutual understanding.
PR Trend: Promoting products. WWI publicity techniques used for social science. Key PR figures: o Edward L. Bernays—Crystallizing Public Opinion (1923), Propaganda (1928) o Arthur Page—Performance = Reputation |
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Roosevelt Era and World War II (1930 to 1945)
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Organizational Attitudes: Mutual understanding. Depression. World War II.
PR Trend: Mass media use. Social responsibility. Key PR figures: o Louis McHenry Howe—Responsible performance, persuasive publicity o Elmer Davis—Office of War Information o President Franklin D. Roosevelt—“Fireside Chats” |
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Post War Era (1946 to 1964)
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Organizational Attitudes: Mutual adjustment. Professionalism. Post-war service economy,
consumerism. PR Trend: Credibility. Associations form, including PRSA. Code of Ethics written. Colleges establish curricula. TV importance. |
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Period of Protest and Empowerment (1965 to 1985)
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Organizational Attitudes: Mutual adjustment.
PR Trend: Accommodation. Systems theory. Management by Objectives (MBO). Functional vs. functionary approach. Technology increasing. Key PR figures: o Marshall McLuhan—Understanding Media, “global village,” “the medium is the message.” |
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Digital Age and Globalism (1986 to present)
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Organizational Attitudes: Mutual adjustment.
PR Trend: Constant technological connections. International relationships. Organizational transparency. |
