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25 Cards in this Set
- Front
- Back
What are the characteristics of public opinion?
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saliency, intensity, and stability
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the degree to which it is important to a particular individual or group
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saliency
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how public opinion on issues change over time
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stability
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how strongly people feel about a particular issue
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intensity
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What are the best known polls in America?
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Harris poll and Gallup poll
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What influences public opinion? (5)
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family, location, school, religious institutions, and mass media
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What changes a person's political opinion as they grow up?
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higher education and real-life experiences
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stress that individuals should be responsible for their own well-being and should not rely on government assistance
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conservative
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What do conservatives believe in?
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Oppose government interference in the private sector
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Give some examples of conservative views
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-oppose most federal regulations
-support laissez-faire economics |
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believe that the government should be used to remedy the social and economic injustices of the marketplace
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liberal
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What do liberals believe in?
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tend to support government regulation of the economy
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What are some example of liberal views.
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-affirmative action
-strictly enforce separation of church and state -pro-abortion |
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What political ideology makes up the largest portion of the American public?
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moderate
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Do Americans stick to their political ideology?
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No. They are okay with voting outside of their political ideology.
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Does America have a lot of ideological groups compared to other countries?
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No. It actually has fewer
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What are determining factors in ideological and political behavior? (5)
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Race/ethnicity, religion, gender, income level, and region
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What are the difference between ideology in race/ethnicity?
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African/Hispanic - liberal
Cuban American - conservative |
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What are the difference between ideology in religion?
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American Protestants- liberal
Catholics- social (conservative) politcal (liberal) White Protestants - conservative |
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What are the difference between ideology in gender?
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Women are more liberal than men
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What are the differences in ideology in terms of income level?
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Higher paid Americans are liberal about everything except social welfare
Lower paid Americans are the opposite |
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What are the differences in ideology in terms of region?
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red states - conservative
blue states - liberal |
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What is the most important role the media plays?
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setting public agenda
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Does the media alter public opinion?
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Media affects public opinion only when news coverage is extensive and the reviews are overwhemlmingly positive or negative
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Are the news media biased?
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Reports say they are not. The public as a whole responds better to objective news, therefore media tends to be unbiased.
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