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66 Cards in this Set
- Front
- Back
There are ____ million kids ages __ and under
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52, 12
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$____ ______/year is spent on kids
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40 billion
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$ _____ ___/ year adult spending is influenced by kids
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700 billion
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The combined ____ of the poorest countries is $_____ ______
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GDP, 704 billion
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How do kids influence adult spending?
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what car (safety), what computer (use), etc.
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What is the nag factor?
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kids nagging influences parents to buy products
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Marketing companies push kids to ____ because...
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nag; parents are more likely to buy stuff if their kids ask for it
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viral adv.
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internet, social networks
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stealth advertising
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under the radar, sneaks up when we're not paying attention (Ms. D paid by Nabisco to put Triscuits there very day)
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Cradle to Grave marketing
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companies push brands on babies to get brand loyalty starting at birth, lifelong
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C2G marketing, brands from early age leads to....
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kids buying the product later in life
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In the ______s, the FTC advocated a ban on ______ to kids ages...
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1970, advertising, 8 and under
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Kellogs said that...
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anyone in the capitalist system must care for themselves
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FTC
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federal trade commission
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In the 1980s the FTC _____ was passed. What was it
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Improvements Act, requirements of companies to make marketing less deceptive
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deregulation
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FTC has no more power in kids adv.
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Since deregulation, kid spending increased __%. Before it increased __% per year.
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35, 4
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The year after deregulation, the top 10 selling toys were...
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from TV shows
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George Lucas said...
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he was a toy maker, not a film maker
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There were _____ products linked to the TMNT movie
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1000
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Educational characters teach ____, but advertising characters are _____
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moral values, shallow
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Kids with ___ are targets.
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cells
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__ in __ kids between ages of ___ and ___ has a cell; ___ million. The number is expected to ____ by 2010.
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1, 4, 8, 12, 5.3, double
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What do websites do to be personal with kids?
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ask personal questions, cater to their likes
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Kids ___ and under cant tell what ads are/aren't.
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8
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How to companies advertise in schools?
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If poor schools put an ad in the school, they get money from that comp. to pay for a gym, etc.
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Psychologist know...
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what kids like to see in ads
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GIA stands for... What do they do?
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Girls Intelligence Agency, ask girls to spy, exploit friends and get free products, see what friends like
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"What you ___ is what you are."
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buy
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Age compression
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kids getting older younger, natural developmental urge to be older and more mature
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example of age compression
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tween age went from 10-12 to 6-12, girls need to be pretty, guys need to be tough, violent
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Violence comes from...
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video games, etc.
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What are advergames?
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games made to advertise products, the game IS the product, computer games are free, "age appropriate",and therefore appealing to rents
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___ ______ kids are online every day.
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40 million
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microtargeting
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companies send messages to people, offers, predict their impact, target groups (girls, ages)
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radio on the bus...(how is it appealing?)
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bus drivers/kids prizes so they'll listen
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Ads can even be in...
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textbooks
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Why are students a captive audience for ads in school?
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we have to go to school, ie. "Got milk?"-schools have to serve milk, channel 1: free TV for every class, must turn on news...news=ads
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ethnographic
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study kids in their natural environment, even bathroom
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neuromarketing
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blink test, MRI, see how kids' minds react to commercials, marketing
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symbolic marketing
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doesn't worry about function, just that the product makes you cool
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Companies market toys for movies kids ____ see
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can't
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Baby stuff is branded (what is this an ex. of?)
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cradle to grave
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Studies show kids ___ ____ of age can recognize brands
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6 months
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edutainment, why is it inaccurate?
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games to make kids smarter, convince parents if they want smart kids, they must buy the product,but no evidence that it's true
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Kids video sales will reach $__ _____by 2010.
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8 billion
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Kids who ___ _____ have poorer vocab.
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watch media
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Pediatricians should urge parents to ban TVfor kids under ___. Why?
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2; makes kids not focus on the teacher in school, bored easily
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What is recommended for kids rather than TV?
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socialization, outdoor play, open-ended play
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_____ is essential to development.
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Play
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__-___ y.o.s creative playing went down, __-__ yo by ___%
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6-8, 9-12, 94
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___x as many people are being diagnosed with _____ than 13 yrs ago.
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40, bipolar disorder b/c of watching TV
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Kids with ADHD: ages __-__ at ___ ____ in US
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4-17, 4.5 million
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antidepressant prescriptions for kids per year
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8 mill.
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____ kids born in 2000 will develop diabetes
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1/3
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The rate of high blood pressure is going up for kids. T/F?
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T
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___% of kids and teens are overweight, __x more than in the ___s
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16, 4, 1960s
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The more media, the more ____ and _____
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depression, anxiety
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What does sedentary mean?
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non-active, couch potato
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obesity rates ___ in children, ____ in teens
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doubled, tripled
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Marketers are teaching kids to eat...
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bad junk
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Now they require extra large _____
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car seats for kids
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Marketers say parents are _____, and responsible for their kids.
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gatekeepers
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US is the only ____ nation with no laws on advertising to kids.
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industrialized
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What does statutory mean
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laws, legal
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Parents these days are up against a $__ billion industry.
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15
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