Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
8 Cards in this Set
- Front
- Back
self-concept
1. independent emphasis 2. interdependent emphasis |
1. think western culture-individual goal
2. thnk asian culture-family orient |
|
extended self uses ____ scale, which is what?
|
likert scale-strongly agree to strongly disagree
|
|
what scale is used to measure self-concept?
|
semantic differential
|
|
typical psychographic lifestyle studies factors (5)
|
AVID MC
1.attitudes 2.values 3.interests 4.media patterns 5.consumption (usage rates) |
|
how are psychographic lifestyles measured (2)
|
1. VAL
2. PRIZM |
|
VAL
1. 3 motivation aspects (name, ex) 2. 2 dimensions 3. ex. of 1 of 8 segments |
1. IAE
1)ideals- purchase functionality 2)achievement-status symbol 3) self-express-experience 2. primary motivation (3 above) AND resources (ability to act) 3. innovators-blend of ideal, achievement, and self-expression. take-charge, sophisticated, successful, high self-esteem. brand=extension of themselves. good in business setting. |
|
PRIZM
1. what is it? (term) 2. 1st grouping (name and list) 2. next grouping (name and list) |
1. geo-demographic lifestyle
2. urbanicity (urban, suburban, second city, town/country) 3. age/kids? (younger, family, mature) think 3 generations |
|
3 types of self-esteem marketing
|
1. challenge them (ex. army)
2. enhance/suggest rewarding (ex. lincoln) 3. consistent with self-concept (ex. jiff) |