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6 Cards in this Set
- Front
- Back
Product Adoption Process |
Awareness, interest, evaluation, trial, adoption |
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Product life cycle |
New product development Introduction Growth Maturity Decline |
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The marketing process |
Create Communicate Deliver Understand |
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2 ways to manage through the life cycle |
1. Line extensions 1. Product modifications - aesthetic, quality, functionality/performance. |
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2 ways a customer can interpret price |
Price seeking - motivated by higher prices as a reflection of higher quality. Price aversion - seeking lower prices for greater value. |
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Pricing objectives |
Specific, Measurable, Actionable, Reliable, Timetabled (SMART) |