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50 Cards in this Set
- Front
- Back
Edwin H. Armstrong developed ____ radio.
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FM
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Identifying a specific audience and programming is called _____________.
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Narrowcasting
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Lee de Forest perfected a glass bulb called the _________ that could detect ________ _________.
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Audion; radio waves
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The _______ _______, as a media personality, was made possible by inexpensive broadcast licensing by ____.
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disc jockey; BMI
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The percentage of people listening to radio that a station is reaching is called the ________.
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share
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The man credited with inventing "format" radio is __________ __________.
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Gordon McLendon
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The Radio Act of _____ required _________ _________ for people who wanted to broadcast or receive messages
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1912; federal licenses
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The Radio Act of _____ which said broadcasters must operate in the "public convenience, interest, or necessity," became the foundation for _____ broadcast regulation.
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1927; all
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The Telecommunications Act of _______ removes the limit on the number of _______ _______ a company can own nationwide.
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1996; radio stations
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A direct responsibility of the producer in the movie industry is to arrange funding for a ________ _______.
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movie project
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America's first public showing of a motion picture was in ______.
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1896
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Because of the practice of ______ _______, movie theater owners were forced to accept several movies at once.
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block booking
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Eadweard Muybridge first photographed ________.
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motion
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In the ______'s, the Motion Picture Producers and Distributors Association began cracking down on _________ _________ by stating that movies should not be made that will lower the ______ standards of viewers.
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1920s; movie content; moral
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In the ______'s, the movie industry was dominated by the ______ ______, which included MGM, Paramount, Warner Brothers, RKO, and 20th Century Fox
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1930s; Big Five
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Movie ___________ codes changed forever with the release of Man With The Golden Arm, a film about ________ _________.
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censorship; drug addiction
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The first feature-length motion picture with sound was _____ ______ _________.
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The Jazz Singer
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The _____ vs. _______ ________ case led to major studios divesting themselves of their __________.
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US vs. Paramount Pictures; theaters
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________ _________ played a role in the development of moviemaking by organizing the first American motion picture premier.
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Thomas Edison
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A _________ is the percentage of the total number of households with TV sets tuned to a specific programs.
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rating
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According to TV commentator Jeff Greenfield, commercial television primarily exists as an _________ ________.
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advertising medium
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American political conventions were able to broadcast nationwide for the first time because of AT&T's national ________ _______ _______.
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coaxial cable hookups
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_______ contend the main flaw with ratings today is that ratings are religiously followed to determine program offerings.
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Critics
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FCC chairman Newton Minow in 1961 said that television was a "________ _________."
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vast wasteland
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In the last ____ years, the commercial broadcast networks (ABC, CBS, NBC, and FOX) share of ________ -_________ audience has dramatically ___________because of cable, satellite TV, and ____________ programming.
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25; prime-time; decreased; syndicated
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Philo T. Farnsworth developed the __________ _______ _______ to reproduce an electronic image more clearly
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cathode ray tube
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________ ________ scandals in the 50s caused a ___________ in advertiser-produced programming
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Quiz shows; reduction
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The Telecommunications Act of _______ allows one company to own ________ __________ that reach up to ____% of US homes.
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1996; TV stations, 35
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The two men who developed network TV and held the country's largest interest in radio were David ____________ and William __________
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Sarnoff and Paley
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A _________ is software that allows people to search electronically among many documents
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browser
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A ___________ ___________ _________ is the equipment that delivers programs from their source to subscribers.
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digital communication server
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Digital transmission of written words, audio and video are translated and stored as ______.
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bits
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_________ _________ _________ concern the rights of creative people to be compensated for the use of their work.
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Intellectual property rights
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__________ or __________ __________ means a method of squeezing information into a tiny electronic package
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signal or data compression
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The Communications Decency Act, outlawing certain Internet content was struck _______ by US Supreme Court in ________.
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down; 1997
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The __________ is a combination of thousands of computer networks sending and receiving data world-wide.
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internet
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The person most responsible for creating world wide web is _______ ___________-_______
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Tim Berners-Lee
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The term "_____________" means media that combine text, graphics, sound, and video.
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multimedia
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The tool used to locate information in a computer database is a ________ _________.
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search engine
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_________ ________ involves creating understanding for or good will toward a company, person, or product.
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Public relations
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Major difference between PR and Advertising: Advertising people are usually _____ involved in corporate policy decisions and public relations people are usually ______ involved with company policy decisions
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not; am
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Advertisers use a ________ based on the cost of reaching _______ people to determine where to run their _____.
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formula; 1,000; ads
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Getting a newspaper to write stories about a new toy is an example of __________ _______ _________.
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product public relations
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Many firms attempt to use _____ to get favorable media coverage of their products b/c it is _______ to get a publicity release published then to purchase an ______.
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PR; cheaper; ad
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The __________ _________ ___________ can order an advertiser to stop a deceptive ad campaign.
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Federal Trade Commission
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The largest employer of public information people in the US is the __________ ___________.
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federal government
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The term "______________" refers to the analysis of audience characteristics such as sex, age, marital status.
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demographics
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The ubiquity of advertising means that advertising is _________.
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everywhere
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_________ marketing is pass-along advertising messages
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Viral
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____________ concerns the payment of cash or gifts by recording companies to disk jockeys or program directors in exchange for ______ ______.
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Payola ; air play
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