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43 Cards in this Set
- Front
- Back
Applied Anthropology |
The practical application of the knowledge to consumer research and marketing programs |
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Cultural Relativism |
The principle that each culture and its practices are unique and valid in their own right, and must be viewed within the context of that culture. |
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Culture Shock |
A feeling of disorientation, confusion, and irritability that results from living in an unfamiliar foreign environment |
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Ethical Dilemma |
Conflicting views on what is ethical or not |
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Ethnographer |
person who conducts anthropological fieldwork (first hand collection of descriptive data) |
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Ethnography |
End result of anthropological fieldwork, written description of the people and their life, known as an ethnography |
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Fieldwork |
Ethnographic research |
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Gender |
a cultural construct that gives us our social identity, status, and roles in society based on our sexual identity and expected gender roles in society |
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Indigenous Peoples |
Members of cultures who self-identify as the original inhabitants of the land based on a long history of habitation |
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Inequality |
unequal access among individuals, usually to wealth, power, and status, but also on the basis of gender, class, etc. |
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Rite of passage |
rituals that mark important stages of an individual's life, for example, puberty |
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Participant Observation |
a research method whereby an anthropologist lives with the study group |
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Quantitative Research |
measurable data |
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key informant |
member of the community that helps ethnographer emerge |
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applied economic anthropology |
applying anthropological knowledge to to consumer marketing and research projects |
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business/corporate anthropology |
anthropologists working in the private industry and applying anthropology terms to the business |
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class |
a segment of society where individuals share similar economic and educational status and lifestyle |
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economic anthropology |
focuses on production, distribution, and consumption in a small scale and industrial societies |
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consumer behaviour |
the behaviours of consumers (way they shop, what they buy, expectations for shopping experience) |
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corporate ethnography |
anthropologists working in a corperate environemnt to improve profitability and marketability by employing ethnographic methods |
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economic anthropology |
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ethics |
rules not to cross any boundaries to protect privacy, not interfere etc |
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gendered behaviour |
differences in behaviour based on gender identity |
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participant observation |
anthropologist lives with the study group, learns languages, emerces, etc |
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retail/consumer anthropology |
study of peoples shopping behaviour |
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applied linguistic anthropology |
providing solutions to linguistic issues, such as language rivitalization programs |
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endangered languages |
have few speakers and are in immidiate danger of dissapearing |
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heritage language |
languages that have a long history within a community |
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language |
complex system of communication |
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language isolates |
shows no relationship with any other language |
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language loss |
process by which a language becomes instinct |
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language loss |
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language nests |
immersion programs to teach young children their heritage languages |
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language retention and revitalisation |
efforts to keep a language alive by teaching it to the younger generations |
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language shift |
when a speech community changes to another language |
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linguicism |
linguistic prejudice or discrimination |
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linguistic anthropology |
study of how people use language to interact with one another and transmit culture |
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linguistic diversity |
number of different languages spoken today, the linguistic version of biodiversity |
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linguistic homogenization |
elimination of linguistic diversity and cration of one global language |
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linguistics |
scientific study of language from a historical and descriptive perspective |
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norms |
expected and predictable behaviour within a given culture |
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speech community |
a group of people that share the same language and concerns for the vitality of the language. they usually live in the same community |
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qualitative research |
using interviews and participant observation in order to generate explanation on human behaviour |