Chapter 6: The American Society: Families & Households*

Front 1

Household

Back 1

all the people who occupy a housing unit

-it is the basic consumption unit for most consumer goods

Front 2

Family Household

Back 2

as having at least two members, related by birth, marriage, or adoption living together. (one owns or rents the living quarters)

Front 3

Non-family Household

Back 3

households made up of householders who either live alone or with others to whom they are not related

Front 4

Multi-generational Family

Back 4

a family household containing

-at least two adult generations

0r

-a grandparent and a least one other generation

Front 5

Family decision Making

Back 5

the process by which decisions that directly or indirectly involve two or more family members are made

Front 6

bargaining

Back 6

trying to reach a compromise

Front 7

impression management

Back 7

misrepresenting the facts in order to win

Front 8

use of authority

Back 8

claiming superior expertise or role appropriateness (the husband/wife should make such decisions)

Front 9

reasoning

Back 9

using logical argument to win

Front 10

playing on emotion

Back 10

using the silent treatment or withdrawing from the decisions

Front 11

additional information

Back 11

getting additional data or third-party opinion

Front 12

Socialization

Back 12

how we learn to live and behave effectively as a person

Front 13

Consumer Socialization

Back 13

the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace

Front 14

Consumer skills

Back 14

are those capabilities necessary for purchases to occur (understanding money, budgeting, product evaluation)

Front 15

Consumption-related perferences

Back 15

are the knowledge, attitudes, and values that cause people to attach differential evaluations to products, brands, and retail outlets

Front 16

Consumption-related attitues

Back 16

are cognitive and affective orientations toward marketplace stimuli such as advertisements, salespeople, warranties

Front 17

Instrumental Training

Back 17

occurs when a parent or sibling specifically and directly attempts to bring about certain responses through reasoning or reinforcement

Front 18

Modeling

Back 18

occurs when a child learns appropriate, or inappropriate, consumption behaviors by observing others.

Front 19

Mediation

Back 19

occurs when a parent alters a child's initial interpretation of, or response to, a marketing or other stimulus