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12 Cards in this Set
- Front
- Back
Marketing Channels (channel of distribution) |
a set of interdependent organizations that eases the transfer of ownership as products move from produce to business user or consumer |
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Channel members |
all parties in the marketing channel who negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller of moving the product to the final consumer |
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Channel Member Provide |
Form utility time utility place utility exchange utility: adding value after ownership is changed hands |
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Retailers |
Those who sell directly to consumer |
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Merchant Wholesalers |
institution that facilitate the movement of products and services from manufacturer to sellers |
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Agents and brokers |
wholesaling intermediaries who do not take title to a product but facilitate its sal from producer to end user by representing retailers, wholesalers, or manufacturers. |
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direct channel |
when possible producers sell products direct to consumer ex. Online shopping |
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nontraditional channels |
ex internet, mail order, informercials |
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Reverse channels |
a channel that enable customers to return product or components for reuse or remanufacture |
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Intensive distribution |
a form of distribution aimed at having a product available in every outlet where target customers might want to buy it. |
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selective distribution |
a form of distribution achieved by screening dealers to eliminate all but a few in any single area |
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exclusive distribution |
a form of distribution that establishes one or a few dealers within a given area |