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13 Cards in this Set
- Front
- Back
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Target Market |
A group of people with similar characteristics that we can cater to when we create a product |
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Why do you think it is important to understand your target audience before making a product? |
Because the target audience must enjoy and appreciate the product, and they will only do that if it's content reflects what they expect from the product. |
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Characteristics of a Target Audience |
Ethnicity, Gender, Income, Age, Location, Accessibility |
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What are the four pillars of intellectual property? |
Copyright, Trademark, Patent, Trade Secret |
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How does copyright affect a game? |
It stops it's assets from being used in other games |
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How does trademarks affect a game? |
Key marketing words and the games title can be trademarked to stop confusion between other games and unofficial merchandise from being sold |
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How does trade secrets affect a game? |
The engine a game is built off may be in house, and therefore their advantages over other engines are kept secret so they have an advantage over other developers |
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What is copyright? |
A form of legal protection automatically given to creative works |
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How long does copyright last for? |
Life of the author + 70 years |
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What is a patent? |
An exclusive right granted for an invention that must have key info publicly released |
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How long does a patent last? |
Utility and Plant Patents - 20 years Design Patents - 15 years |
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What is a trademark? |
Words, phrases, logos, shapes, colours, sounds and scents (marks) that are used to distinguish brands and goods |
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What is a trade secret? |
A confidential aspect of a company that is key to maintaining itself |
