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7 Cards in this Set
- Front
- Back
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MARKET SEGMENTS
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- age
- region - gender - use of product - income/ social group - lifestyle |
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MARKETING MIX
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- Product
- Price - Promotion - Place |
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WHY IS MARKET RESEARCH NEEDED?
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- what feature of the product will people like or dislike
- will people be willing to buy my product - what price is suitable - where would they be likely to buy my product - what type of customer would buy my product - what promotion would be effective - what is the competition like |
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PRIMARY RESEARCH
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collection and collation of data collected by the business itself via direct contact with potential customers.
called field research |
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SECONDARY RESEARCH
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data collected by others and is available for use.
called desk research |
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QUESTIONNAIRE
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a set of questions that is answered in order to collect data for market research
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CUSTOMER PANEL
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are groups of people who agree to provide info about a product or spending pattern over a period of time
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