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10 Cards in this Set
- Front
- Back
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21. Snyder uses 100,000 widgets each year. If Snyder decides to place more orders each year, ordering fewer widgets each time, Snyder will be carrying _____ inventory on average and the risk of stockouts (running out of inventory) will _____
A) more; fall B) more; rise C) less; fall D) less; rise |
D) less; rise
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22. The critical path in a PERT chart represents the ___
A) areas of operations that require the least amount of technical support B) areas of operations that have abundant and extra time c) sequence of operations that involves outside suppliers D) sequence of operations that requires the longest time for completion |
D) sequence of operations that requires the longest time for completion
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23. Place utility is created ____
A) when arrangements for the transfer of title from seller to buyer are made B) by having the good or service available at a convenient location when the consumer wants to buy it C) when the product is made available to the consumer at a time the consumer wants to buy it D) when the business firm converts raw materials into finished products |
B) by having the good or service available at a convenient location when the consumer wants to buy it
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24. As the result of a hurricane heading toward the coastal area of North Carolina, residents rushed to purchase plywood to cover their windows. Retailers who carried plywood were operating in a
A) mixed economy B) seller's market C) buyer's market D) regulated market |
B) seller's market
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25. Maria is campaigning for city council and talks with prospective voters in her ward about their concerns. Maria is engaged in ___ marketing.
A) person B) place C) cause D) idea |
A) person
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26. Local officials in a mid-size town used marketing to convince major businesses to move to the area, including advertisements that emphasized low tax rates and accessible transportation.
A) organization B) place C) cause D) event |
B) place
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27. The Detroit Zoological Society raises money for the local zoo by selling memberships that allow members to attend the zoo free of charge and receive their publication. The society is using ____ marketing.
A) idea B) place C) organization D) service |
C) organization
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28. A singles business aims its promotions toward singles between the ages of 25 and 40 who reside in a specific county The business has ___
A) selected a target market B) developed a marketing plan C) developed a marketing mix D) created person utility |
A) selected a target market
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29. Joe is developing the marketing mix for his company's new line of power tools. A brand name, price, and distribution system have been decided. Now J. is concentrating his efforts on developing the bent advertising plan for the product line. The advertising plan is part Joe's ____ strategy.
A) production B) pricing C) promotional D) product |
C) promotional
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30. standardization would be most appropriate for which of the following products
A) Commercial aircraft B) DVDs C) Fast food D) Checking accounts |
A) Commercial aircraft
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