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19 Cards in this Set

  • Front
  • Back
Confirmation Bias
We are more alert/responsive to evidence that confirms our beliefs than evidence that might challenge them.
Anchoring Effect
Processing is influenced by your starting point.
- Use irrelevant info. b/c they know it.
Representative Heuristic
See one, See 'em all.
Each member is representative of its category.
The Simulation Heuristic
--Causal information is provided.
--Mentally modeling possible event. --Basing likelihood off of that mental model.
Conjunction Fallacy
The more we know about someone, The more likely we are to ascribe to specific beliefs relative to general ones.
(Linda bank teller and feminist).
Four main features of all problems
1. A goal or description of what constitutes a solution
2. A description of objects relevant to achieving a solution
3. A set of operations or allowable actions toward a solution.
4. Set of constraints not to be violated
Role of analogy in problem solving
Reformulation- try to structure your solution to an analogy problem.
Mental set
tendency to repeat solution process that succeeded previously.
-- even when an easier one is available
Functional Fixedness
Treating object like it only has one function; not thinking creatively.
(mounting candle to wall)
Four Steps in the Creative Process
Preparation-- Formulating and beginning
Incubation-- setting aside
illumination-- achieving insight
verification-- checking solution
How the law has been influenced by cognition
In a lineup
-- Make distractors similar enough that process of elimination isn't possible.
-- Inform victim that the suspect may not be in the lineup to get a fair criteria
-- No longer rely on victim's confidence since confidence and accuracy have little relation.
Simon Effect
Reaction times are faster when stimulus and response are in the same visual field.
Negation has little impact on....
Comprehension of a message
What's dangerous about driving with cell-phone
Cognitive demands, not physical demands.
Advertising and Cognition
They make a distinction.
People can perceive things without awareness.
How quickly people can pick up on information.
Speed reading
You can learn to skip over stuff.
But can only read up to 500 wpm phsysically.
Setting goals
Set a higher goal= You do better.
Underlining Info. In your book
Only helps if you study it later.
Determine Brain Laterality
Right handers= left brain
60% Lefties are left brain.
40% lefties are right brain.