J. Robyn Goodman, the writer for the Journalism and Mass Communications Quarterly, states ‘The media are the main information source social processes an images and self-presentation, women are likely to attend to and use media images as guides for …show more content…
They present a complete misrepresentation being all incomplete, false fantasy like, and subjective reality and the image of the world.
The use of stereotypes represents a false image of that ethic or race group present an incomplete, subjective and sometimes false image of the reality. Pantene’s, “Labels Against Women”, is also portraying a similar message to Dove which was clearly obvious to all women instead of focusing on the beauty side it focuses on how often as women we tend to think how others view us in the world.
“The study found that minorities are even underrepresented in creative and decision-making positions than they are on screen” (Media Awareness Network, 2010). Why being misrepresented affect our define view or perspective‘s beauty? Dove and Pantene both are also trying to promote more people to buy their products. The sense of insecurity is something we need to remove the fear of in society. Reality is very important when even living in one we cannot understand or …show more content…
The Social Animal. Macmillan, 1972. Print.
Goodman, J. (2002) ‘Flabless is fabulous: how Latina andAnglo women read and incorporate the excessively thin body ideal into everyday experience’, Journalism and Mass Communications Quarterly, vol. 79, no. 3, pp. 712–727.
Kress, Gunther. Multimodality: A Social Semiotic Approach to Contemporary Communication. Kindle edition, December 5, 2009.
Patterson, M., O’Malley, L., and Story, V.,(2009), ‘Women in advertising:representations, repercussions, responses’,Irish Marketing Review , vol. 20, no. 1, pp.9-22.
Wolska,Malgorzata. “Gender Stereotypes in Mass Media. Case Study: Analysis of the Gender Stereotyping Phenomenon in TV Commercials.” GENDER STEREOTYPES , Krytyka.org, 2011,