From a sociologist’s point of view, sex is referred to the biological approach and status for instance, a child will be indentified as boy or girl at birth due their genitals, for examples females have vaginas and males have penises. On the other hand, some sociologist may refer gender to the cultural approach and society’s mentality of how a males and females should conduct themselves. For example, if a male wears a dress, it may not be socially accepted.
Some sociologist’s and also psychologist believe that biology is the core of …show more content…
Manstead and McCulloch (1981) investigated the roles of media and the gender stereotypes. They used content-analysis technique. They analysed all advertisements which did not portray children and fantasies and advertisements on repeat. They also noted figures of characterises e.g roles, reasons for using the product and whether they were product users or authorities on the product. Results shown that seventy percent of figures seen to give authoritative information about the product were men but sixty-five percent. Also, women appeared in more dependent roles such as housework however, males were in independent roles such as work. In conclusion, males were more likely to be portrayed in independent jobs and females were more likely to be portrayed in dependent jobs. In addition, in movies such as “Of Mice and Men” women are portrayed as vulnerable, soft and seen as possession however, men are seen as masculine, strong and