Rationale/Executive Summary
One of the biggest and fastest growing industries today is the coffee industry. This industry includes individual cafes, hotel cafes and retail chains. In this study, I shall be focusing on the Retail Chains that belongs to the organized sector. The retail outlets share a particular brand and have similar kind of management, with standardized business procedures and practices. The major players today covering market share all over the world are Starbucks Coffee, Barista Coffee, Café Coffee Day and Costa Coffee.
For this study, the two retailers - Starbucks Coffee and Costa Coffee are chosen because of their identical pattern of functioning and growth. They are the two major players in the coffee café industry, …show more content…
• To identify the areas where both organizations are performing well and areas where they need to improve by making use of a SWOT analysis, PESTLE analysis and Porters 5 Forces analysis
Research:
Collecting primary data from the customers visiting Starbucks Coffee and Costa Coffee and the personnel of the organization through observations, filling up of questionnaires as well as interviewing them. The sample size is very small, i.e. only 5 customers, each belonging to a different age group and background.
Collecting relevant secondary data from various sources like magazines, books, journals, internet, and Company's website.
The data so collected shall be classified, tabulated and analyzed through graphs and text to extract findings from the collected data. Based on the relevant secondary and primary data, a comparative analysis will be done so as to find out the areas of excellence and areas needing improvement.
In the light of these findings, critical aspects shall be evaluated and recommendations and suggestions will be provided for the overall improvement of the Starbucks Coffee …show more content…
Comparative Analysis of Starbucks Vs Costa Coffee
In the last ten years, the coffee brewing industry has seen so much activity in terms of massive changes in the landscape of coffee brewing companies. These changes range from mergers and acquisitions to changing consumer tastes and finally, to different branding strategies. These activities are expected to continue over the course of the next five years.
Business Environments:
Macro Environment:
PESTEL Analysis:
Starbucks:
Political Factors-One of the fundamental political factors that have directly affected Starbucks is the way the government has responded to the outsource of materials. Another such factor is that as Starbucks is sourcing its raw material from the other countries the reaction of the politicians and the attention of politicians towards this sourcing of Starbucks have greatly affected the policies of the global company like Starbucks. Another major political factor that directly affects the global organization like Starbucks is the policies like fair trade policy. As mentioned that Starbucks is sourcing its resources like sourcing the beans of coffee from Arabian countries or other African countries it requires Starbucks to keep in mind all the governmental policies pertaining to the exchange of resources and all the trade policies as
One of the biggest and fastest growing industries today is the coffee industry. This industry includes individual cafes, hotel cafes and retail chains. In this study, I shall be focusing on the Retail Chains that belongs to the organized sector. The retail outlets share a particular brand and have similar kind of management, with standardized business procedures and practices. The major players today covering market share all over the world are Starbucks Coffee, Barista Coffee, Café Coffee Day and Costa Coffee.
For this study, the two retailers - Starbucks Coffee and Costa Coffee are chosen because of their identical pattern of functioning and growth. They are the two major players in the coffee café industry, …show more content…
• To identify the areas where both organizations are performing well and areas where they need to improve by making use of a SWOT analysis, PESTLE analysis and Porters 5 Forces analysis
Research:
Collecting primary data from the customers visiting Starbucks Coffee and Costa Coffee and the personnel of the organization through observations, filling up of questionnaires as well as interviewing them. The sample size is very small, i.e. only 5 customers, each belonging to a different age group and background.
Collecting relevant secondary data from various sources like magazines, books, journals, internet, and Company's website.
The data so collected shall be classified, tabulated and analyzed through graphs and text to extract findings from the collected data. Based on the relevant secondary and primary data, a comparative analysis will be done so as to find out the areas of excellence and areas needing improvement.
In the light of these findings, critical aspects shall be evaluated and recommendations and suggestions will be provided for the overall improvement of the Starbucks Coffee …show more content…
Comparative Analysis of Starbucks Vs Costa Coffee
In the last ten years, the coffee brewing industry has seen so much activity in terms of massive changes in the landscape of coffee brewing companies. These changes range from mergers and acquisitions to changing consumer tastes and finally, to different branding strategies. These activities are expected to continue over the course of the next five years.
Business Environments:
Macro Environment:
PESTEL Analysis:
Starbucks:
Political Factors-One of the fundamental political factors that have directly affected Starbucks is the way the government has responded to the outsource of materials. Another such factor is that as Starbucks is sourcing its raw material from the other countries the reaction of the politicians and the attention of politicians towards this sourcing of Starbucks have greatly affected the policies of the global company like Starbucks. Another major political factor that directly affects the global organization like Starbucks is the policies like fair trade policy. As mentioned that Starbucks is sourcing its resources like sourcing the beans of coffee from Arabian countries or other African countries it requires Starbucks to keep in mind all the governmental policies pertaining to the exchange of resources and all the trade policies as