Entrepreneurs play a key role in the development of growth and prosperity in nations as well as regions (Hirsch & Peters, 1989). There are situations where opportunities are created with already existing companies. These are called entrepreneurial opportunities. This is created when new goods, services, materials, and methods can be used to gain revenue (Hirsch & Peters, 1989). Starbucks has many ways in which it can introduce something new into its market. Though it has a very big strong hold on the coffee market, it is still developing relationships outside of the Unites States. This requires action on Starbucks part, entrepreneurial action. This is the action through the creation of new products/processes and the entry into new markets which may occur through a newly created organization (Hirsch & Peters, 1989). Before taking action one must asses the market and use prior knowledge to ensure that the new venture is needed, will be welcomed, and will draw an
Entrepreneurs play a key role in the development of growth and prosperity in nations as well as regions (Hirsch & Peters, 1989). There are situations where opportunities are created with already existing companies. These are called entrepreneurial opportunities. This is created when new goods, services, materials, and methods can be used to gain revenue (Hirsch & Peters, 1989). Starbucks has many ways in which it can introduce something new into its market. Though it has a very big strong hold on the coffee market, it is still developing relationships outside of the Unites States. This requires action on Starbucks part, entrepreneurial action. This is the action through the creation of new products/processes and the entry into new markets which may occur through a newly created organization (Hirsch & Peters, 1989). Before taking action one must asses the market and use prior knowledge to ensure that the new venture is needed, will be welcomed, and will draw an