Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
57 Cards in this Set
- Front
- Back
Space |
The frame in which an image is located. - continuous & infinite |
|
Volume |
enclosed space (inside of a building) |
|
Mass |
Outside |
|
Does seeing = believing? What else does it involve? |
Seeing is MORE than believing. - it involves the mind & eyes |
|
An image is ______ ? |
A collection of signs |
|
Semiotics |
The study/science of signs (iconic, indexical, symbolic) |
|
iconic (semiotic) |
image/ direct resemblance (photograph/ statue) |
|
indexical (semiotic) |
Logical common sense connection (smoke = fire / fever = virus) |
|
Symbolic (semiotic) |
No logical connection-- have to learn symbols (cross = believer of God / swoosh = Nike) |
|
What do dots, lines, shapes, form have to do with visual images? |
They all have expressive qualities |
|
Dots |
- Demand attention - Two dots cause tension - More than two dots = pointillism |
|
Lines |
-control vision -create unity - develop an understanding and meaning |
|
Shapes |
combination of dots and lines to form patterns |
|
Form |
-the shape of an object -defines the outside edges of an object (dots, lines, shapes) |
|
Huxley's formula for the visual process |
sensing + selecting + perceiving = seeing |
|
Visual events are an interaction of what primary elements? |
1) technology/medium 2) sign 3) viewer |
|
Texture gradients |
Noticeable changes of our retinal image of the density of a pattern or texture of the image we are looking at. Ex. Linear Perspective -- "vanishing point" |
|
Why is it important to understand the principals of visual communication? |
media tend to represent each group according to narrow cultural views that are traditional, limiting, and unrealistic. |
|
What are the 4 types of perspective? |
1) Linear 2) Atmospheric/ Ariel 3) Isometric 4) Shifting |
|
Linear Perspective |
create what your eyes can see right now |
|
Atmospheric/ Ariel Perspective |
changing color, value & detail |
|
Isometric Perspective |
parallel lines remain parallel (parallelogram) |
|
Shifting Perspective |
Shift between foreground and background |
|
* Emotional Perspective |
Different levels of meaning |
|
Symmetrical Balance |
having equal "weight" on both sides of an image -balance |
|
Asymmetrical |
Unbalanced |
|
Condensed Code |
combining several signs to form a new message (Ex. music videos) |
|
Analogical Code |
Paper company advertising paper products (Ex. Cartoons) |
|
Displaced Code |
Sexual Shapes (Ex. airplanes, rockets) |
|
Metonymic Code |
Make a relationship between things |
|
Petroglyphs |
carvings or inscriptions incised by stone tools upon cliff walls, boulders, or flat bedrock surfaces |
|
Pictographs |
prehistoric drawings or paintings made with the finger |
|
Concerns/issues of stereotyping with regard to visual communication |
-remember more favorable info about in-groups & retain more unfavorable info about out-groups -stereotypes cause us to disregard differences individuals may have that set them apart from the stereotyped group |
|
Concerns/issues of stereotyping with regard to visual communication (continued)
|
- w/ stereotyping, we create expectations, assume they are valid & behave as if they had occurred instead of responding to the actual communication of individuals
|
|
Depth |
The distance between a viewers eyes and any point in the visual field |
|
How can depth be achieved? |
Overlapping or vertical placement |
|
The binocular vision range possible for humans |
140 Degrees |
|
Binocular disparity |
Difference between what image is formed with your left eye & what image is formed with your right eye |
|
Motion Parallax |
continuous changes in the position of your eyes in real world vision |
|
Alberti's window represents... |
Perspective |
|
Figure shapes |
dominant shapes |
|
Ground shapes |
Background areas |
|
Figure-ground reversals |
dominant shapes and background shapes together |
|
How much of our information is gained visually? |
more than 80% |
|
Occlusion |
When the view of part of one object is blocked by another object |
|
What are the 3 most basic shapes? |
Circle, triangle, paralellogram |
|
Most common mediated shape? |
Rectangle |
|
Da Vinci's: The Last Supper |
Linear perspective |
|
Bette Saar's: The Liberation of Aunt Jemima |
negative racial stereotypes (clenched fist = black power movement) |
|
Paul Klee's: Landscape with Yellow Bird |
line, shape, mass, space, time, motion, color, texture & light
|
|
Escher's: Sky and Water |
shapes-- lines make you feel suspense/fear |
|
Marc Chagall: I and the Village |
shapes |
|
Paul Cezanne: Mont Sainte-Victoire |
geometric shapes (triangle mountain /rectangle buildings) |
|
Alberto Giacometti: Man Pointing |
de-emphasize mass |
|
Elizabeth Catlett: Mother and Child |
Heavy mass w/ opening (solid mass) |
|
Henry Moore: Recumbent Figure |
lots of mass with open space |
|
Asher Brown Durand: Kindred Spirits |
atmospheric perspective |