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5 Cards in this Set
- Front
- Back
- 3rd side (hint)
stages of IMC development |
Stage 1: Tactical co-ordination of marketing communication Stage 2: Redefining the scope of marketing communication Stage 3: Application of IT Stage 4: Financial and strategic integration |
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Stage 1: Tactical co-ordination of marketing communication |
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functional areas advertising, PR, promotion high degree procedures insufficient |
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Stage 2: Redefining the scope of marketing communication |
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examine com all contacts + entry points internal marketing EXTENSIVE INFO GATHERED actual consumer behaviour Feedback channels |
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Stage 3: Application of IT |
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data obtained identification of values monitor impact internal/external marketing |
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Stage 4: Financial and strategic integration |
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shift corporate strategic planning consumer info financial measures return-on-consumer |