Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
12 Cards in this Set
- Front
- Back
4 Things Under Consumer Behavior
|
1. Consumer motivation matters
2. Environment 3. Targeting issues 4. Segmentation of consumers |
|
5 Steps of Consumer Behavior
|
1. Problem Recognition
2. Information Search 3. Alternative Evaluation 4. Purchase Decision 5. Post-Purchase Evaluation |
|
5 Steps of Consumer Behavior: 1. Problem Recognigion
|
-You have a problem, so fix it.
-Sense a difference between ideal self and actual self -Ex. When do you stop to get gas on a road trip? |
|
5 Steps of Consumer Behavior: 2. Information Search
|
-Look for different options to best fit ideal state
-Internal- always do what you thing about it -External- always don't do what you think about it ---Ex. Price comparing, internet, shopping, etc. |
|
5 Steps of Consumer Behavior:
3. Alternate Evaluation |
-Beliefs, attitudes, motivations
|
|
Alternate Evaluation: Beliefs
|
Ex. Mt. Dew is a source of caffeine; unhealthy, lots of sugar
|
|
Alternative Evaluation: Attitudes
|
Ex. With VitaminWater, "It's ok".
Ex. With Mt. Dew, "This tastes good." |
|
Alternative Evaluation: Intentions
|
Ex. Intensions to buy or not to buy
|
|
Alternative Evaluation: Evoke Set
|
When you are going to get fast food, what do you think of? Arby's, Wendy's, etc.?
|
|
Involvement in Decisions- highly involved =
|
more motivated
|
|
External Factors
|
Ex. Reference groups, family demographics
|
|
Internal Factors
|
Ex. Personality, learning, attitude
|