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33 Cards in this Set
- Front
- Back
What is the singular form of media?
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medium
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The definition of culture is...
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the way individuals and societies express their vaules and makes sense of daily life
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What do print journalists believe they have over other journalists?
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higher standards
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What is Mass Media?
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channels of communication to large numbers of people
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What began mass production of media?
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printing press
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What shifted us from the print society to the information age?
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telegraph
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Why was the telegraph important?
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it paved the way for instant delivery of messages and helped make media information a commodity
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What did traditional business leaders lose?
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control over information
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Not having to wait for a certain time to watch a television show is an example of what?
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melding
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What is it called when one company buys another?
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convergence
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What is it an example of when we question if low media undermine democratic reasoning?
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skyscraper
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What is it called when we go down the media road less traveled?
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map
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What is the term for the blending of traditional media into a single digital format?
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melding/convergence
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What is Web 2.0?
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An internet that has become more interactive and collaborative. Users become creators.
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Name four major internet companies discussed in the book.
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aol, microsoft, yahoo, google
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List info about Yahoo purpose
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-started with making a directory
-had a good list of sites |
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List info about Microsoft's purpose
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-ms internet explorer, operating system and web browser
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List info about Google's purpose
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-set up as a search engine
-users determine what comes up higher on the page |
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List info about AOL's purpose
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-started off as a portal idea
-had to be on AOL to use all of its features |
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What is Moore's Law?
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a computer chip power doubles every 18 months
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What are the three typical stages in the development of mass medium?
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1. Novelty or development
2. Entrepreneurial 3. Mass Medium |
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List at least four ways that the Internet is unique as a mass medium.
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-breaks down boundaries
-participatory/interactive -no central authority -theoretically limitless -on-demand access |
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What was the intent of the Internet?
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military communications
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What are the two most common uses of the internet?
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-email
-instant messaging |
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What is binary/digital reproduction replacing?
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traditional forms such as chemical-based film processing and tape-based audio recording
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What is the purpose of fiber-optic-cable?
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thin strands to replace bulky copper wire
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Why is the Apple iphone such a big deal?
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-redefines concept of a cell phone
-makes Apple the most powerful player in the music industry -newest iphone has advertisers excited about the GPS-generated ads |
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What is the revolutionary spirit of the Internet?
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-we expect the content to be free
-open source software is available -wikipedia is largely updated and revised by volunteers -good bloggers can be like editors -social networking sites which are now part of hiring processes |
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How will the Internet fragment society?
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-we only seek websites that mirror our own views and interests
-internet providers customize all content for individual consumers |
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What is digital divide?
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rich have better access to information than poor
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What is it when larger companies buy smaller companies and they merge together?
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conglomeration
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What is Globalization?
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not an American market place anymore
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What is it when there are not many moments when everyone is watching the same media product?
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specification/demassification
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