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20 Cards in this Set
- Front
- Back
Summarize dot com bubble
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High faith in internet market
Tons of funds invested in companies Drove share prices to unseen levels Bubble burst as no profit was made |
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Advantages of E-biz for sellers (7)
(Think time, $$, market, info) |
1. Increased sales opportunities
2. Decreased costs 3. 24/7 sales 4. Access to NARROW market segments 5. Access to GLOBAL markets 6. Increased speed & ACCURACY of info delivery 7. DATA collection & customer preference tracking |
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Disadvantages of E-biz for sellers (6)
(Think tech, competition, maintenance) |
1. Growing competition from other e-biz
2. Rapidly changing tech 3. Greater telecomm capacity or bandwith demands 4. Difficulty of integrating existing biz w/ e-biz transactions 5. Problems maintaining e-biz systems 6. Global market issues: diverse languages, unknown political environments, currency (PEST) |
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Advantage of E-biz for buyers (7)
(Think accessibility, time, info) |
1. Wider product availability
2. Customised & personalised info & buying options 3. 24/7 shopping 4. Easy comparison shopping 5. Access to global markets 6. Quick delivery of digital products & info. 7. Access to rich media describing products & services |
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Disadvantage of E-biz for buyers (6)
(Think TRUST) |
1. Difficulty differentiating among so many online sellers
2. Unpredictable transaction security & privacy (TRUST) 3. Dealing w/ unfamiliar, possibly untrustworthy sellers 4. Inability to touch & feel products before purchase 5. Unfamiliar buying process and concerns about vendor reliability 6. Issues returning products |
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Define ISP
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Internet Service Provider
- A business that provides internet access for a fee |
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Define INTRANET
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An internal internet within an organisation
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Define EXTRANET
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Two or more intranets connected over the internet
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Define Brick N Mortar
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Physical retail channel
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Define Pure-play retailer
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Online only business
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Define Multichannel
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Operate online/offline
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Elevator Pitch: purpose
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HOT SUMMARY: Quickly & simply define a product and its value proposition
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Model of Elevator Pitch
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[Product name] is a [product category] for [target] who wants/needs [compelling reason to buy] [product name] provides [key benefit] unlike [main competitor], the [product] [key differentiation].
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General structure of business pitch... (5)
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1. Elevator Pitch
2. The Problem (What, who, how many, how do you know?) 3. Your Solution (how product fixes) 4. Market Size analysis 5. Business Model |
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Market size analysis has 2 methods... define each
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1. Top-down (secondary info, someone else reported it)
2. Bottom-up (by self, calculate users/usage/revenue) |
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Goal of business model
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Method firm builds & uses its resources to offer customers better value than its competitors and make money doing so.
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General flows of business model (4)
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1. Creating VALUE requires infrastructure
2. Infrastructure generates costs 3. Value creates revenue 4. Profit zone between cost structure & revenue model |
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Business model main component!!!
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VALUE PROPOSITION
(Offer to customers) |
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Components of INFRASTRUCTURE (left side) (3)
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1. Partner network
2. Core capability 3. Activity configuration |
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Components of VALUE (right side)
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1. Customer r/ship
2. Distribution channel 3. Target customer (PUSH & PULL) |