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5 Cards in this Set
- Front
- Back
ethnocentric predisposition
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nationalistic philosophy of management whereby the values & interest of parent company guide strategic decisions
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polycentric predisposition
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philosophy of management whereby strategic decisions are tailored to suit the cultures of the countries where the MNC operates
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geocentric predisposition
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philosophy of management whereby the company tries to intergrate a global systems approach to decision makeing
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regiocentric predisposition
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philosophy of management whereby the firm tries to blend its own interest with those of its subsidiaries on a regional basis
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globalization imperative
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belief that 1 worldwide approach to doing business is the key to both efficiency and effectiveness
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