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24 Cards in this Set
- Front
- Back
What important point must you understand to recognize public opinion? |
Public opinion is a complex collection of the opinions of many different people |
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How many "publics" exist in the U.S? |
Too many to count |
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What is each public made up of? |
all those individuals who hold the same view on some particular public issue |
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List several ways the expression of opinion can be communicated: |
A protest demonstration , a film, a billboard, a vote for or against the candidate and so on |
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When does the process of political socialization begin ? |
In early childhood and continues through a person's lifetime |
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When do children first see the political world ? |
From within the family and threw the families eyes |
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What do a large number of scholarly studies report about the influence the family has on the development of political opinions ? |
Children raised in Democratic households will most likely become Democrats themselves and children raised in Republican households will most likely become Republican |
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What percentage of households have at least one television set ? |
98% |
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How many households are there ? |
110 million |
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How many hours a day are they turned on ? |
For at least 7 hours a day |
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How many hours total (per day) ? |
More than a billion hours a day |
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What is a peer group ? |
Peer groups are people one regularly Associates with. That can include friends, classmates, neighbors, and co-workers |
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Are contradictory or unsettling opinions often heard within a peer group? if your answer is no ,why not? if yes, why? |
No because most people want to be like by theirr friends and Associates and don't usually stray too far from what their peers think and how they behave |
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What is an opinion leader ? |
Any person who for any reason has an unusually strong influence on the views of others |
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Could Oprah Winfrey be considered an opinion leader ? Why or why not ? |
Yes because she speaks her opinion publicly through television |
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When did the Great Depression begin ? |
1929 |
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How many people lost their jobs ? |
One out of every four in the labor force |
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How many people were unemployed in 1929 ? |
2 million |
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4 years later how many were unemployed ? |
13.5 million |
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Which political party benefited from the depression ? |
Republican |
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Who won the presidency in 1939 ? |
Franklin D Roosevelt |
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Who was assassinated in 1963 ? |
John F Kennedy |
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Which two major Figures were assassinated in 1968 ? |
Martin Luther King jr. And Senator Kennedy |
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What happened in 1974 ? |
President Richard Nixon resigned |