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19 Cards in this Set
- Front
- Back
Who was Tommy Hilfiger going to work for before he started his own clothing line?
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Calvin Kline
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_______ _____ ___ _____ ______ is a continuum ranging from the early adopter and experimental consumer to the late -buying conservative consumer
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fashion innovativeness and time of purchase
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_______ ______ ________ is a continuum that describes the relative communicative and influential power of the consuming population at ocnveying fashion involvement
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fashion interpersonal communication
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What affects the supply and demand curve?
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availability of natural resources (like cotton and wool)
technology ability & cost of investment in technologies manufacturer capability (capacity to produce) retailer planning and investment |
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an economic term that is related to the usefulness of a good
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utility
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______ ______ may be a real "usefullness" as the term implies--warmth, protection, comfort, and performance are the basic ways the fashion clothing can have _______
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utility
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_______ in economic terms can also be associated with the real, but less tangible aspects of fashion
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utility
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related to pleasure----what we want rather than what we need
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hedonic
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Social values for a product will create ________
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demand
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the ______ __ ______ applies --where consumer wants and needs change on a regular basis and relect the social, economic, andenvironmental phenomena of the time
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Law of Rhythm
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The ________ ____ ___ ______ can be quite ambiguous. the brand mark and marketing campaigns provide psychological value for products that are virtually indistinguishable from other products in terms of basic physical utility
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Distinction of the Good
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________ ________ is simply creating a recognizable difference in a fiven item compared to other items with similar uses. ex: trade marks or logos on clothing
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Product differentiation--to promote their merchandise as more highly desired than the competition
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Product differentiaitons may be real or artifical
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real = variations in physical characteristics of the fashions (fabric quality, fit, style and cut)
artifical = variations in brand names |
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_________ __ ________ is related to the rising income levels of mass populations increasing levels of discretionary income enables more people to shopfor fashion --- increasing demand
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Democratization of Fashion
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___________ of fashion change = strong economy, personal wealth, technology, mass communication, international trade, advertising, availability of natural resources, etc
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Acceleration of fashion change
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Forces the _______ fashion change: wars, poor economy, social isolation, closed society,
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retard
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______ is place of origin, source, and historic ownership of dress artifacts thaqt diffuse globally
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provenance
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top fashion capitals
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Milan, Italy, New York City, Paris, Rome, and London
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Name the 4 steps in the process of creativity
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Perparation, Incubation, Illumination, Implementation
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