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5 Cards in this Set
- Front
- Back
3 objectives for single products
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1. Introduce New products
- If its a Regional Product: Introduce Nationally. 3. If its a Mature Product: Increase consumer enthusiasm for the product. |
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Product Line
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- A firm's total product offering to satisfy a group of target customers.
- A firm's total product offering designed to satisfy a single need or desire of target customers. |
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2 strategy objectives of multiple products
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1. Product Line Extensions
2. Product Mix |
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3 sections of product line extensions
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1. Stretching - Adding New Items to line. downward, upward, two-way
2. Filling - Adding sizes or styles 3. Contracting a product line - Dropping Items |
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Objective of Product Mix
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Increase Width of Product Mix
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