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49 Cards in this Set
- Front
- Back
- 3rd side (hint)
convergence
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The coming together of computing, telecommunications, and media in a digital environment.
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coming together.
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consolidation
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The process of large companies coming together to format even larger companies.
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big to bigger
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oligopoly
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Where a few very large, rich, and influential owners control an industry
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control
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viral marketing
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spreading news through media online
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user - generated content (UGC)
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media content that has been created by consumer or audience members, including videos, music, or other forms of media.
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YouTube
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behavioral targeting
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using research to know what the target audience would be more interested in to have better advertisements
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research to advertise better
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interpersonal communication
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communication between two or individuals, usually in a small group, although it can involve communication between a teacher and an audience.
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Mass Communication
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communication to a large group of people that remain largely unknown to the sender of the message.
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Medium
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a communication channel such as a telephone, instant message, or writing back and forth in a chat room.
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through which you communicate.
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synchronous media
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media that takes place in real time, such as televisión or radio, that require the audience to be present during the broadcast or performance.
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live media with audience.
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asynchronous media
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media that do not require the audience the assemble at a given time. Such as print material or recorded audio or video.
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media with no audience.
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Time Shift
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recording an audio or video clip and watching it, or listening to it later.
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tivo
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Surveillance
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primarily the journalism function of mass communication, which provides information about the processes, issues, events, and other developments in society.
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a journalists job
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Correlation
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The ways in which media interpret events and issues and ascribe mains that help individuals understand their roles within the larger society and culture.
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How the media wants us to view the news.
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Cultural Transmission
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The transference of the dominate culture, as well as its subcultures, from one generation to the next, or immigrants, which helps people learn how to fit into society
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Product placement
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The practice of advertisers paying to have their product on TV or other media outlets.
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Media Literacy
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The prices of analyzing media content and understanding it.
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Net Neutrality
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A principal that states that broadband networks should be free of restrictions on content, platforms, or equipment and that certain types of content, platforms, or equipment should not get preferential treatment on the network.
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Voice-Over
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an unseen announcer or narrator talking while other activity takes place.
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Media Oligopoly
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Media companies decide the content that is shown and how much it will cost for both consumers and advertisers.
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Analog Media
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audio being recreated for all types and platforms of media
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Citizen Journalism
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journalism done by amateurs or volunteers, either with citizen Journalism websites, blogs, or add part of a mainstream news organizations website.
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Digital Millennium Copyright Act
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Can't upload music to the internet.
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RSS Feed
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Really simple syndication, let's users easily subscribe to feeds from a blog or website.
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Multimedia
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Combination of different types of media in one package.
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CPM
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clicks per minute. How many times someone visits your web page
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Click - through rate
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rate at which people click on the ad
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search engine marketing
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paying Google to make a certain key word come up first.
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search engine optimization
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a strategy that users Web Design, careful choice of keywords, links and other techniques to show up first on online searches.
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Freemium
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like spotify, where you can have something for free, but not the whole product, and to have the whole product must pay.
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Behavioral targeting
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a technique used to increase the effectiveness of their how campaign by using info collected on a Web browser to advertise....suggestions
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dime novel
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short book that costs a dime to make.
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Print-on-demand
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When they print only the number of orders that are placed for the product
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Penny Press
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newspapers that sold for a penny... accesible to everyone.
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news paper preservation act
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created in 1970, intended to preserve a diversity of editorial opinion in communities where only two competing, or independently owned, daiky news paper exist
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joint operating agreement
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legal agreement that permits newspapers in the same city to merge their business operations for economical reasons, yet maintain independent editorial operations.
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Circulation
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dissemination of copies if periodicals as newspapers or magazines.
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Psuedo events
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an event that is specifically created to attract the attention of the media.
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Agenda Setting
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a role the media play in deciding which topics to cover. The topics the media think are important for the public
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Objectivity
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Basically try to see from every point and angle.....no biasness.
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Wire Service
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.....look it up.
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Yellow Journalism
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a style of journalism practiced especially by publicers Joseph pulitizer and hearst. stories were sensationalized or partly made up to be more dramatic.
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Muckracker
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A group of journalist in the early 20th century who investigated business and political corruption
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News Hole
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A hole where there no advertising..
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Frame
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The notion that every story is told in a particular way that influences how readers think of the story.
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Crowd Sourcing
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Utilizing raw data that the public has gathered, in addition to reports from citizen-journalists, to help create a news report
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Embargo
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The practice of sending news releases to news organizations with the stipulation that the information cannot be broadcast or printed.
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Slashdot effect
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It's when a Web page has too many hits and crashes
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Mash-Up
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Combining textual information over geographic, map based information so users can access multiple layers of data.
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