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25 Cards in this Set
- Front
- Back
Functions of Mass Media (4)
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Surveillance
Correlation Cultural Transmission Entertainment |
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Surveillance function (definition)
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broadcast and print journalism; media serves as watchdog around the world
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Cultivation Theory (definition)
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your perception of reality is skewed from TV only (associated with Surveillance function)
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Mean World Syndrome (definition)
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that we perceive the world to be worse than it really it
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Correlation function (definition)
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how people understand how they fit into the larger context of society through polling, PR, political messages, ads
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Spiral of Silence (definition)
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if you feel you're in the minority you're much less likely to state your opinion because you're afraid of isolation or rejection
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Another name for the Entertainment function
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Diversion function
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Subdivisions with Entertainment (Diversion) function (4)
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Relaxation
Stimulation Escape-ism Release |
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Types of convergence (3)
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Technological
Economic Cultural |
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Groups within Diffusion of Innovations
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Innovators
Early Adopters Early Majority Late Majority Laggards |
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Economic convergence (definition)
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media is forming big conglomerates
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Technological convergence (definition)
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all the different forms of media are being fused into different forms of technology
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Cultural convergence (definition)
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media is introduced to a culture and the culture starts changing because of that media
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Types of Cultural Imperialism (3)
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Polarization
Homogenization Hybridization |
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Factors shaping media content (3)
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Demassification
Media Bias Agenda Setting |
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Uses and Gratifications Theory (definition)
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what people do with the media as opposed what it does to them
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Assumptions of the Uses and Gratifications Theory (3)
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Purpose
Articulation Patterns |
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Media Dependency Theory (definition)
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the more the person becomes dependent to fulfill their needs, the more they're going to access it
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Social/cultural implications of digital media (6)
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Pervasive
Fluid Active Audiences Transparency & Reputation Privacy Digital Divide |
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Theory associated with Correlation function
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Spiral of Silence
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Theory associated with Surveillance function
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Cultivation Theory
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Theory associated with Cultivation Theory
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Mean World Syndrome
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Theory associated with Technological convergence
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Diffusion of Innovations
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Theory associated with Cultural convergence
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Cultural Imperialism
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Theory associated with Digital Divide
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Knowledge Gap Hypothesis
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