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20 Cards in this Set
- Front
- Back
The Big Five
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Warner Brothers, Loew's, MGM, Fox, RKO
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The Little 3
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Columbia, United Artists, Universal
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Exhibition
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the division of the film industry concerned with the public screening of a film
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Distribution
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Division of the film industry concentrating on the marketing of film, connecting the producer with the exhibitor by leasing films from the former and renting them to the latter.
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Production
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Division of the film industry concentrating on the making of film
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Kinetograph
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Edison's first movie camera.
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pantopticon
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first projector that allowed multiple people to view the same movie at once
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nickelodeon
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a five cents admission movie house in the early 1900's
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patent pool
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an association of companies, operating collectively in the marketplace by pooling the patents held by each individual company.
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The MPPC
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The Motion Picture Patents Company - edison and Biograph's patent pool that controlled the facets of projection and camera technology
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vertical integration
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When a company is organized so that it oversees a product from the planning/development stage, through production, through market distribution, through to the end user - the retail consumer. In the case of the film industry, this translates to a company controlling the production, marketing, and exhibition of its films.
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trust
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a group of companies operating together to control the market for a commodity. this is illegal practice in the USA.
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first-run
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Improtant movie theatres would show films immediately upon their theatrical release. (their first run). Smaller theatres would show subsequent screenings.
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oligopoly
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where a state of limited competition exists between a small group of producers or sellers
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consent decree
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a court order made with the consent of both parties - the defendant and the plaintiff - which puts to rest the lawsuit brought against the former by the latter.
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free publicity
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free coverage of subjects which the media feel are newsworthy
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paid advertising
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promotion on TV, radio, billboards, and printed media
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tie-ins
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mutually beneficial promotional liaisons between films and other consumer products and/or personalities
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merchandising
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where manufacturers pay a film company to use a film title or image on their products
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independent
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a highly prblematic term, meaning different things in different situations. Here, the term simply implies a production realized outside one of the majors. Here, the term does not imply a production context outside the mainstream institutional framework altogether, nor does it imply a film produced in an alternative aesthetic format to 'classic Hollywood.'
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