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7 Cards in this Set
- Front
- Back
What is marketing information system
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MIS consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. It has three components: a) Internal records system, b) marketing intelligence system; c) a Marketing research system
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What is the heart of the internal records system
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order-to-payment cycle
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What is market intelligence system
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A matketing intelligence system is a set of procedures and sources managers use to obtain every day information about developments in the marketing environment
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What is "fad"
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A fad is "unpredictable, short-lived and without social, economic and political significance
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What is a trend
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A trend is a direction or sequence of events that has some momentum and durability
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What is megatrends
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Large social, economic, political and technological changes that slow to form, and once in place, they influence us for some time-7-10 years or longer.
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What are the 6 environmental forces
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demographic, economic, social-cultural, natural, technological and polical-legal
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