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30 Cards in this Set
- Front
- Back
new economy
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in the "", investment buys new concepts or the means to create them rather than new machines
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universal possesion
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is possible when a good is available to many people at the same time in such a way that one persons possesion and employment of it does not diminish anothers
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exclusive possession
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characterizes an individuals exercise of power over a thing of their pleasure to an exclusion of all others
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natural scarcity
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occurs when the supply of a natural resource is inadequate
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artificial scarcity
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makes the supply of an informational resource inadequate
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human capital
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the speical talents and expertise of those employed by the business
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internal information-based assets
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include business concepts, models, information systems, and well as any inventions or content created by the business
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external information based assets
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include the image and reputation of the business
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intellectual property law
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a set of rules that aims to balance the rights of a creator against the public interest
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original work
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work that is not copied from another source
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royalties
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the monetary compensation given to an author in exchange for the use of their intellecual property
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advance on royalties
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intrest free incentive that is paid to the author before the completion of a work and is later deducted from the sum of royalties
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public domain
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the realm of work that belong to the comunity at large and that can be used by anyone
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moral rights
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include the right of attribution, the right of integrity over work, and the right to be associated or not, with a work
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copyright infringment
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includes any use of an original work without the owners permission
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copyright collectives
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are organizations that administer certain rights granted by the copyright system on behalf of copywrite owners who are memebers of the collective
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fair dealing
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invloves the lgitimate use of work for private study, research, criticism, review, or news reporting
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trademark
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a word or words, symbol, or design that is used to distinguish one persons goods or services from anothers in the marketplace
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passing off
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occurs when one person represents its business, goods or services as someone elses through a confusingly similar mark or name
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ordinary marks
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words or symbols that distinguish the goods or services of your business
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certification marks
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identifye goods or services that meet a standard set by governing organization
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distinguishing guises
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identify the unique shape of a product or its package
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knock off
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an item for sale that looks like a product made by the trademark holder and is represented by a similar mark but is usually inferior quality
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trademark dilution
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occurs when a mark that is used in a non confusing manner has the effect of tamishing another trademarks image or somehow the value of its goodwill
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patent
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grant a monopoly to inventers, allowing them to exclude others from making, using or selling their inventions for a period of 20 years from the date of application
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novelty
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depends upon a non-disclosure requirement
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ingenuity
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means that the item for which a patend is sought would not have been obvious to people fluent in similar technologies
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industrial design
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the features of shape, configuration, pattern, or ornament applied to a finished article
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trade secret
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uses legal rules to keep information-based asset a secret untill it is sold
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brach of confidence
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occurs when a person who has been entrusted with confidential information uses that information improperly
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