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11 Cards in this Set
- Front
- Back
public affairs
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events/issues that concern people at large
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public opinion
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attitudes held by significant amount of people on matters of gov/politics
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mass media
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means of communication which reach large, widely dispersed audiences simultaneously
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mandate
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instructions/commands a constituency gives to its elected officials
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straw vote
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polls sought to read publics mind simply by asking same question of a large number of people
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sample
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represenative slice of total universe
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random sample
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probability sampler
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quota sample
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sample constructed to reflect several of major characteristics of a given universe
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medium
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means of communication
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public agenda
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societal problems the nations political leaders and general public needs government attention
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sound bites
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snappy reports
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